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Your Trusted Partner for Financial Planning Solutions
Athena Wealth Strategies operates as a strategic financial advisory firm dedicated to transforming client goals into actionable plans. With a team boasting 70 years of combined experience, we specialize in comprehensive financial planning, retirement strategies, and investment analysis tailored to individual values and life objectives. Our approach prioritizes objective advice, personalized recommendations, and ongoing plan adjustments to align with evolving client needs.

We emphasize transparency, integrity, and client empowerment, ensuring clients understand every recommendation's rationale. Our expertise spans retirement distribution strategies, business succession planning, and employer retirement plan optimization, supported by affiliations with Osaic Wealth, Inc. We serve diverse clients, including professionals, business owners, and retirees, focusing on long-term partnerships that adapt to changing financial landscapes.
Services
Comprehensive Financial Planning Retirement Planning Investment Analysis Business Succession Planning Distribution Strategies Employer Retirement Plans Tax-Efficient Planning Risk Management College Savings Plans Estate Planning
Highlights and features
  • We offer 70 years of combined experience in financial planning
  • Our team provides personalized, objective financial advice
  • We specialize in retirement distribution strategies and tax-efficient planning
  • Our planners hold advanced designations like CFP and CRPC
  • We focus on long-term client partnerships with ongoing plan reviews
Services
Comprehensive Financial Planning
Our comprehensive financial planning service creates a 360-degree view of your financial future. We analyze cash flow, risk management, retirement needs, and estate planning to develop a personalized roadmap. The planning fee starts at $2,500 for individuals, with ongoing reviews to adapt to life changes. This service is ideal for those seeking holistic financial guidance aligned with their values and long-term goals.
Retirement Planning
We specialize in retirement income modeling and distribution strategies tailored to individual needs. Our planners analyze Social Security optimization, pension options, and tax-efficient withdrawal methods. With expertise in qualified plans like 401(k)s and 457(b)s, we help clients navigate retirement transitions while mitigating sequence-of-returns risk. This service addresses both pre-retirement preparation and post-retirement income management.
Investment Analysis
Our investment analysis focuses on goal-based asset allocation and risk assessment. We evaluate existing portfolios, recommend strategic adjustments, and monitor performance using ETFs, mutual funds, and individual securities. The service includes tax-efficient investment strategies and liquidity planning, with hourly rates starting at $250 for project-based work or ongoing management support.
Business Succession Planning
We help business owners create transferable value through customized succession strategies. Services include buy-sell agreement structuring, management transition planning, and tax-efficient exit strategies. Our team coordinates with legal and accounting professionals to ensure seamless transitions for family-owned businesses or third-party sales, preserving wealth for retirement or generational transfer.
Employer Retirement Plans
We assist employers in designing and implementing qualified retirement plans, including 401(k), 403(b), and 457(b) structures. Our services cover plan selection, fiduciary guidance, and compliance monitoring for organizations ranging from sole proprietorships to large corporations. We specialize in optimizing plans for both employer tax benefits and employee retention.
People
Maritza Rogers
CFP, CRPC
With California Insurance License #0E50369, Maritza specializes in retirement income strategies and tax-efficient planning for high-net-worth clients.
Robin Starr
CFP, CRPC
Holding California Insurance License #0G64012, Robin focuses on financial planning for healthcare professionals and public sector employees.
Jeffrey Better
CLU, ChFC, CRPC
As a seasoned advisor with California Insurance License #0182274, Jeff specializes in business succession planning and executive compensation strategies.
Kaitlyn Zawada
CRPC
Kaitlyn provides tailored financial solutions for young professionals and entrepreneurs, leveraging her expertise in cash flow management and investment analysis.
Julie VanTilburg
CFP
With California Insurance License #0C21028, Julie specializes in retirement planning for divorced spouses and widows, focusing on long-term financial security.
Questions
What services does Athena Wealth Strategies offer?
We provide comprehensive financial planning, retirement strategies, investment analysis, business succession planning, and employer retirement plan consulting.
How are Athena's financial planners qualified?
Our advisors hold certifications like CFP, CRPC, CLU, and ChFC, with 70+ years combined industry experience.
What investment approach does Athena use?
We employ a process-driven, planning-centric approach aligned with client goals using diversified strategies tailored to individual risk tolerance.
Do you work with business owners?
Yes, we specialize in business succession planning, executive compensation packages, and strategic financial analysis for business owners.
How are planning fees structured?
Comprehensive plans start at $2,500 (individuals) and $4,000 (families), with subscription and hourly options available.