Bill's Auto Sales

Our Story

Bill's Auto Sales isn't just a place to buy a car; it's a reflection of three generations of the McGuire family's dedication to serving the Roanoke community. Established in 1972 by Charles W. "Bill" McGuire, affectionately known as "Squeek, " the business began with a simple mission: to provide quality vehicles and exceptional customer service. In 1990, Bill's sons, Tim and Tony, took the reins, carrying on their father's legacy and further solidifying Bill's Auto Sales as a trusted name in the automotive industry.

In 2015, a new chapter unfolded with the arrival of Michael McGuire, joining his father and grandfather, marking the third generation of the McGuire family dedicated to providing honest and reliable car buying experiences. Over the years, Bill's Auto Sales has witnessed incredible growth, fueled by the loyalty of repeat customers and the welcoming of new faces seeking quality vehicles at fair prices.

This dedication to customer satisfaction led to an expansion in 2013, allowing us to relocate to a larger, more spacious lot, enhancing our ability to serve our valued customers. Our commitment to growth and improvement has always been driven by a belief in building lasting relationships with each and every customer.

Our Services

At Bill's Auto Sales, we offer more than just a wide selection of vehicles; we aim to make the car buying process as smooth and stress-free as possible. Our team of knowledgeable professionals is here to guide you through every step, from helping you find the perfect vehicle to answering any questions you may have. We understand that purchasing a car is a significant investment, and we are committed to ensuring that your experience is positive and transparent.

We specialize in "Buy Here Pay Here" financing, making it easier for everyone to get behind the wheel of a reliable vehicle. We understand that credit history can sometimes be a barrier, and that's why we offer flexible financing options that cater to a wide range of financial situations. With our in-house financing, you can apply for a loan right here at our dealership, and we'll work with you to find a payment plan that fits your budget.

We pride ourselves on providing a 90-day warranty on all our vehicles at no additional cost, giving you peace of mind knowing that your purchase is protected. We stand behind the quality of our vehicles and want to ensure your satisfaction. We believe in offering straightforward and competitive financing options, regardless of your credit history. That's why we proudly offer a consistent 10% APR for all our loans. We also welcome customers who receive Social Security or Disability Income.

We are passionate about helping people find reliable transportation that fits their needs and lifestyles. We're dedicated to building lasting relationships with our customers, based on trust, transparency, and a genuine desire to help them achieve their automotive goals.

Our Commitment

We make it our priority to maintain a friendly and welcoming environment at Bill's Auto Sales. We invite you to browse our inventory, take a test drive, and experience the difference that personalized service can make. Our commitment to customer satisfaction is unwavering, and we are confident that you'll find everything you need to make your next car purchase a successful and enjoyable experience.