Marcus, Kenneth

Our History

Capetown Diamond, founded in 1969 and based in Atlanta, Georgia, proudly stands as the first company to offer discounted, certified pre-owned fine Swiss watches, upscale jewelry, and certified diamonds. For over five decades, we have grown significantly, expanding our reach to over 20,000 satisfied clients worldwide. We have earned our reputation by providing a curated selection of timepieces and jewelry from renowned brands. Our collection features iconic names like Rolex, Breitling, Cartier, Patek Philippe, and many more, each piece reflecting exceptional craftsmanship and timeless elegance. When it comes to designer jewelry, we offer an impressive assortment from distinguished names like Mikimoto, David Yurman, Cartier, and Tiffany & Co.

Commitment to Authenticity and Quality

At Capetown Diamond, your satisfaction is our utmost priority. We understand that purchasing a luxury watch or a piece of fine jewelry is a significant investment. That's why every contemporary watch sold by Capetown comes with a certificate of authenticity and our exclusive lifetime warranty, ensuring you receive a genuine product backed by our unwavering commitment to quality.

Most of our jewelry items are accompanied by an independent gemological certification, providing transparency and verifying the authenticity of gemstones.

Competitive Pricing and Exceptional Service

As a company that is not an Official Rolex Jeweler or an authorized dealer for any particular brand, we are able to offer substantial discounts on our merchandise compared to traditional retail outlets.

This unique position allows us to provide our clients with exceptional value without compromising on quality or authenticity. Our low overhead, a dedicated team of hardworking employees, and a longstanding passion for the business allow us to provide competitive pricing and a level of customer service that surpasses our competitors. We prioritize building lasting relationships with our clients, offering personalized attention and guidance to help them find the perfect piece.

Expertise and Transparency

We believe in transparency and providing our clients with the information they need to make informed decisions. This website serves as a comprehensive resource, detailing our history, our commitment to quality, the brands we offer, and insights into the world of fine jewelry and watches. We encourage you to thoroughly explore our website, utilize the provided references, and learn about the expertise and experience that sets Capetown Diamond apart.