Business Details
50+ Years
experience
Discount Luxury Swiss Watches & Jewelry for Discerning Buyers
Founded in 1969, Capetown Diamond has established itself as a global leader in discounted luxury Swiss watches and fine jewelry. Our expertise stems from decades of hands-on experience in the auction and retail industries, allowing us to curate exceptional collections of certified pre-owned timepieces like Rolex, Cartier, and Patek Philippe, alongside designer jewelry from Mikimoto and Tiffany & Co. We combine rigorous quality control with a commitment to transparency, offering certificates of authenticity for all contemporary watches and lifetime warranties that set industry standards.Our business operates from a low-overhead model anchored by family ownership, ensuring competitive pricing without compromising on personalized service. With a client base exceeding 20,000 satisfied customers worldwide, we maintain strict quality controls through in-house watchmakers and gemologists who scrutinize every item. Our reputation is built on decades of membership in the Better Business Bureau and partnerships with major trade organizations, reflecting our dedication to ethical business practices and customer satisfaction.
Services
Luxury Watches
Fine Jewelry
Watch Repair
Consignment Services
Mail-Order Sales
Details
- Year established: 1969
Highlights and features
- We have over 40 years of experience in luxury jewelry and watch sales.
- We offer exclusive discounts due to low overhead and high sales volume.
- Our lifetime warranty ensures long-term customer satisfaction.
- Family-owned business with a passion for customer service.
- We provide world-class repair services with certified technicians.
Associations and certifications
- Atlanta Better Business Bureau
- American Horological Society
- National Association of Watch & Clock Collectors
- International Watch & Jewelry Guild
- Jeweler's Vigilance Committee
Services
Luxury Watches
Capetown Diamond offers a curated selection of discounted new and certified pre-owned Swiss watches from prestigious brands like Rolex, Cartier, and Patek Philippe. Our inventory includes both contemporary models and classic vintage pieces, all accompanied by certificates of authenticity. We provide expert consultation to help clients choose timepieces that match their lifestyle and investment goals while maintaining industry-leading quality standards.
Fine Jewelry
Our jewelry collection features internationally recognized designers such as Mikimoto, David Yurman, and Tiffany & Co., alongside custom pieces for discerning clients. Every item undergoes rigorous gemological evaluation with most pieces including independent certifications for authenticity and quality. We specialize in diamond solitaires, colored gemstones, and estate jewelry, offering both immediate purchase options and custom design consultation services.
Watch Repair
Comprehensive repair services cover all aspects of watch maintenance through our skilled in-house technicians. We handle everything from battery replacements to complete movement overhauls while maintaining original factory specifications. Our repair processes preserve the integrity of luxury watches and include free battery changes at designated service depots. Proper maintenance helps maintain warranty coverage and long-term value.
Consignment Services
Our consignment program offers specialized marketing for luxury timepieces and jewelry through global exposure on our website and in our showroom. We handle professional photography and international promotion while providing full insurance coverage for items on consignment. Commission fees range from 10-20% with optional pre-sale restoration services available to enhance market value.
Mail-Order Sales
Secure online ordering includes detailed product descriptions, high-resolution images, and transparent pricing with upfront discounts. We handle domestic and international shipments through insured carriers with strict delivery verification processes. The service includes comprehensive return policies for select items and specialized packaging to ensure safe arrival of high-value merchandise.
People
Marcus
Founder
Founder with decades of auction and jewelry industry experience, specializing in luxury timepieces and fine art. Leads customer service efforts and maintains quality control standards for all acquisitions.
Rose
Co-Owner
Co-founder with extensive retail jewelry experience dating back to her early career at Zales Corporation. Oversees operational aspects and customer relations alongside her husband Marcus.
Jonathan
Executive
Third-generation team member with 16 years of hands-on experience in the family business. Specializes in authentication processes and quality assessment of incoming inventory.
Questions
What brands of new watches does Capetown sell?
We offer significant discounts on all major brands of upscale Swiss timepieces with suggested retails of $1,000 or more.
What is Capetown's discount on pre-owned watches?
Discount ranges for Rolex and Cartier models typically range from 35-45% with other fine brands offering discounts exceeding 60%.
Does Capetown offer a lifetime warranty?
Yes, we provide our exclusive 'No-Worry' limited lifetime warranty on both new and restored pre-owned timepieces.
What payment methods does Capetown accept?
We accept cash, checks, bank wires, traveler's checks, postal money orders, and major credit cards with special requirements.
How long will I have to wait for my watch after payment?
Our inventory generally allows for immediate delivery of the most popular models with seasonal influences potentially affecting timelines.
Can international customers make purchases?
Yes, international purchases require bank-to-bank wire transfers with import duties paid by the purchaser upon delivery.
