Naming

A Hundred Monkeys is a Berkeley, California-based naming and writing studio that has been crafting impactful narratives since 1990. Led by a team of passionate communicators, we believe in the power of language to draw people in and elevate brands.

What We Do

Our services are tailored to each client's unique needs, but our approach is always collaborative and data-driven. We work closely with clients to:

• Naming: Develop distinctive and memorable brand identities that resonate with target audiences.
• Messaging: Articulate your brand's story and values in compelling ways.
• Content Development: Create engaging written and visual content that captures attention.
• Strategic Consulting: Provide expert guidance on branding, marketing, and content strategy.

Clients & Projects

From establishing a computational agriculture platform to renaming online grocery stores and neighborhood sandwich shops, we have helped clients across industries achieve impactful transformations. Notable projects include:

• Mineral: A computational agriculture platform harnessing the power of machine learning for sustainable agriculture.
• Oda Groceries: An online grocery store offering a diverse selection at competitive prices.
• Chuck's Takeaway Order Up: A charming sandwich shop in San Francisco's Mission District.
• Miro: An art-inspired workspace encouraging collaborative creativity.

Our Philosophy

We believe that language is a precious resource that should be used intentionally and effectively. We are committed to crafting narratives that resonate, build brands, and inspire action. Our work is guided by the following principles:

• Data-driven insights: We leverage data analytics to understand target audiences and optimize brand impact.
• Human-centered approach: We prioritize understanding client needs and translating them into impactful solutions.
• Sustainability: We believe in developing solutions that are environmentally and socially responsible.

Our Passion

A Hundred Monkeys is driven by a deep-seated passion for language, creativity, and the power of storytelling. We are committed to helping organizations stand out, connect with their audiences, and achieve lasting success.