Advertising Audit & Risk Management

At AARM, we are financial wellness advocates, dedicated to helping companies like yours navigate the complexities of the advertising and marketing process. We understand that the financial relationship between clients and agencies can be fraught with risks, and it is our mission to empower businesses by providing transparency and control over their marketing investments.

Our Expertise and Focus

Established in 2001, AARM has partnered with some of the world's most recognizable brands across industries, including Automotive, Technology, Telecom, Consumer Products, Hospitality, Entertainment, Quick Service Restaurants, and Financial Services. Our team of experts has a deep understanding of client-agency financial practices, years of experience working with agency finance teams, and a comprehensive knowledge of agency billing systems. We leverage our proprietary audit software, AArmor CAI Analytics, to continuously monitor and consolidate financial transactions, providing clients with a dashboard view of their marketing investments.

Our Services

At AARM, we offer a range of services designed to help clients optimize their marketing efficiency, reduce financial exposure, and gain greater control over their advertising investments. Our services include:

Agreement Review

We review your existing contracts, identify missing or ambiguous contract terms, provide testing methodologies and guidelines to ensure compliance, and suggest improved contract language to enhance your future advertising relationship and reduce financial exposure.

Billing Compliance Testing

We review agency billings, including third-party costs, to ensure compliance, verify discount and rebate opportunities, and review actual job cost to budget.

Fee Reconciliation

We audit billed hours and costs, test overhead rates and profitability parameters, and review staffing plans to actual activity to confirm that fees were appropriately accounted for and billed.

Ancillary Services

Our expertise in advertising control environments, systems, fraud, and accounting practices enables us to provide a range of additional services, including agency compensation analysis, agency fee and time reconciliation, agency services agreement improvement, internal audit assistance, marketing network risk profiling, and agency transition audits.

Client Benefits

By partnering with AARM, clients can expect:

• Improved agency stewardship and financial management
• Reduced risk of overpayment and financial exposure
• Greater control over marketing investments
• Enhanced transparency and visibility into financial transactions
• Improved fiscal control and reduced costs

About Our Team

Our team of professionals has a deep understanding of the advertising and marketing industries, with years of experience working with agency finance teams, advertisers, and marketing vendors. Our team members are experts in agency accounting, financial management, and regulatory compliance, ensuring that our clients receive the highest level of service and support.