Fishman PR

Business Details

35 Years

experience

Trusted Franchise PR & Marketing Agency in Chicago

Founded in 1991, Fishman PR has established itself as the leading public relations agency specializing in franchise industry growth. Our strategic approach combines high-impact earned media, content marketing, and digital strategies to craft compelling brand narratives that drive franchise development. With decades of experience, we serve as a trusted extension of our clients' teams, leveraging deep industry connections and proprietary methodologies to deliver measurable results. Our team's expertise in franchise opportunity awareness, consumer brand building, and crisis communications has earned recognition as Entrepreneur Magazine's #1 PR firm in franchising for seven consecutive years.

We measure success through long-term client partnerships, evidenced by our ability to consistently exceed expectations and foster industry leadership. Our commitment to innovation and client-centric service remains unwavering as we continue evolving to meet the dynamic needs of franchisors worldwide.

Services

Franchise Opportunity Awareness PR Consumer Brand Awareness PR Influencer Relations Organic Content Marketing Broker Content Marketing FranDev Paid Media & SEO Local PR Campaigns Crisis Communications

Details

Year established: 1991

Highlights and features

We offer 33 years of franchise-specific PR expertise with proven industry leadership
Our team includes certified professionals with deep media and franchise connections
We implement proprietary content filtering methodology for targeted franchisee outreach
Our client retention rate exceeds 90% through long-term strategic partnerships
We combine earned media with digital strategies for comprehensive brand growth

What people say

Trusted strategic partner Industry knowledge Measurable results Exceptional service quality Long-term partnership

Website

Update Listing

Services

Franchise Opportunity Awareness PR

Our Franchise Opportunity Awareness PR service creates targeted campaigns that highlight franchise differentiation points to attract qualified investors. Through media placements, thought leadership, and success stories, we position brands as top investment choices. Our proprietary content filter ensures messaging aligns with franchisee prospect priorities while leveraging 30+ years of media relationships to generate high-impact coverage.

Consumer Brand Awareness PR

Consumer Brand Awareness PR builds market visibility through strategic storytelling and media relations. We develop national and regional campaigns that place clients in front of target audiences using creative angles and deep media connections. Our approach combines traditional PR with modern content strategies to maintain brand relevance in evolving media landscapes while driving consumer engagement and franchisee recruitment.

Influencer Relations

Influencer Relations connects brands with authentic regional and national influencers across all tiers. We identify partners aligned with brand values to create engaging content that reaches target audiences. Our strategic collaborations drive measurable results through sponsored content, product placements, and advocacy programs that extend traditional PR efforts while maintaining brand authenticity and credibility.

Organic Content Marketing

Organic Content Marketing develops data-driven narratives that engage franchise prospects and consumers. We create LinkedIn strategies, thought leadership content, and social media campaigns that build brand authority. Our proprietary content filter ensures every piece contributes to long-term brand equity while nurturing leads through the franchise development funnel with targeted, high-quality messaging.

Crisis Communications

Crisis Communications provides strategic guidance during challenging situations. We develop proactive response plans and manage media relations to protect brand reputation. Our team leverages decades of experience handling franchise industry challenges to maintain stakeholder trust while implementing solutions that mitigate reputational damage and restore brand credibility through transparent, strategic communication.

People

Brad Fishman

CEO

With 33 years of leadership experience, Brad Fishman drives Fishman PR's strategic vision while maintaining client relationships. His focus on measurable results and team development has grown the agency into franchising's top PR firm.

Debra Vilchis

President

Debra Vilchis, with 26 years at Fishman PR, oversees operations and client success. Her expertise in earned media and content marketing has delivered measurable growth for franchise clients while shaping industry best practices.

Zack Fishman

Chief Growth Officer

Zack Fishman leads growth initiatives with 5 years of franchise marketing experience. His strategic partnerships and innovative approaches have expanded service offerings and strengthened client relationships through evolving market conditions.

Sara Faiwell

Chief Experience Officer

Sara Faiwell, with 17 years of franchise PR experience, ensures exceptional client experiences. Her focus on strategic partnerships and team collaboration has strengthened long-term client relationships while maintaining high service standards.

Kelly Hammond

Chief Strategy Officer

Kelly Hammond develops strategic communications plans with 12 years of franchise industry expertise. Her leadership in integrated campaigns and media relations has positioned Fishman PR as a thought leader in franchise marketing.

Questions

What specific franchise marketing services do you offer?

We provide Franchise Opportunity Awareness PR, Consumer Brand Awareness PR, Influencer Relations, Organic Content Marketing, FranDev Paid Media & SEO, and Crisis Communications tailored to franchise systems.

How does your agency measure client success?

We measure success through earned media impact, franchise development metrics, client satisfaction, and long-term partnerships evidenced by our 90%+ client retention rate.

What makes your franchise PR approach unique?

Our proprietary content filter methodology combines 30+ years of franchise expertise with data-driven strategies to create targeted campaigns that deliver measurable franchise growth results.

How do you handle franchise system expansion campaigns?

We develop integrated campaigns combining media relations, content marketing, and digital strategies to support franchise expansion goals while maintaining brand consistency across all touchpoints.

What industries do you specialize in?

We specialize exclusively in franchise systems across various sectors including food service, retail, health & wellness, home services, and emerging franchise concepts.