Business Details
Award-Winning Public Relations Agency in Washington, D.C.
Adam Shapiro Public Relations (ASPR) operates from the nation's capital with a clear mission: to uncover compelling stories that advance client missions, attract media attention, and engage the public. Our team comprises former journalists, public policy experts, and communications professionals who bring a deep, data-backed understanding of media dynamics and audience engagement. We specialize in identifying the unique elements of each client's narrative, translating complex ideas into media-friendly content, and bridging the gap between client objectives and media expectations. With decades of collective experience, we have developed strategic communications plans, executed national media outreach campaigns, and produced award-winning content for diverse clients including nonprofits, government agencies, and private sector organizations.Our approach combines journalistic rigor with strategic thinking to deliver measurable results. We provide comprehensive services including news releases, op-eds, web and social media strategy, video production, speechwriting, and media training. Our track record demonstrates success in raising organizational profiles, securing high-impact media placements, and driving public engagement through authentic storytelling. Clients benefit from our insider knowledge of media operations and our commitment to maintaining the highest standards of accuracy and thoroughness in all communications efforts.
Services
Media Outreach
Strategic Planning
News Releases
Content Creation
Media Training
Video Production
Social Media Strategy
Speechwriting
Public Relations
Communications Consulting
Highlights and features
- Our team includes former journalists with insider media industry knowledge
- We implement data-backed strategies for measurable public relations outcomes
- Specialized expertise in translating complex organizational missions into compelling narratives
- Proven success securing media placements in top-tier national publications
- Comprehensive service offerings covering all aspects of modern public relations
What people say
Award-winning results
Strategic PR counsel
Media training excellence
Creative problem-solving
Deep mission understanding
Services
Media Outreach
Our media outreach specialists leverage deep industry connections to secure placements in top-tier publications and broadcast outlets. We develop targeted press campaigns that connect client stories with appropriate journalists and media platforms. Our proven approach combines strategic pitch development with relationship-based outreach to maximize media coverage and public visibility.
Strategic Planning
We create comprehensive communications plans tailored to organizational goals, audience demographics, and industry trends. Our data-driven approach identifies key messaging opportunities, media targets, and engagement metrics. We develop roadmap strategies that align public relations efforts with broader organizational objectives while maintaining flexibility for evolving media landscapes.
Content Creation
Our team produces compelling written and visual content including news releases, op-eds, speeches, and multimedia materials. We craft narratives that highlight organizational achievements while meeting journalistic standards for newsworthiness. Our content creation services ensure consistent messaging across all media platforms and communication channels.
Media Training
We prepare executives and subject matter experts for media interactions through customized training programs. Our journalists-turned-consultants provide realistic interview simulations and messaging guidance. We focus on developing clear communication skills, handling difficult questions, and maintaining message consistency during media engagements at all levels.
Video Production
Our video production services create engaging visual narratives for digital platforms and media distribution. We specialize in producing content that combines journalistic integrity with compelling visuals. From concept development to final editing, our team creates videos that effectively communicate organizational missions and resonate with target audiences.
People
Adam Shapiro
President and CEO
Former broadcast journalist with over two decades of strategic communications experience. Recognized for creative problem-solving and developing award-winning PR campaigns that advance organizational missions through authentic storytelling and media engagement.
Stacey Finkel
Senior Consultant
Public policy expert with extensive experience in government relations and strategic communications. Brings deep understanding of policy messaging and media engagement strategies to help organizations navigate complex regulatory environments and communicate effectively with key stakeholders.
Barbara Diggs-Brown
Senior Consultant
Seasoned communications professional with expertise in media relations and strategic messaging. Specializes in developing comprehensive communications plans that align organizational goals with media opportunities to maximize public engagement and media coverage.
Thalia Assuras
Senior Consultant
Former broadcast journalist with specialized expertise in healthcare communications and science messaging. Translates complex medical information into compelling narratives that resonate with both media professionals and general audiences through multiple communication channels.
Kris Amundson
Senior Consultant
Experienced policy communicator with strong background in education and nonprofit sector communications. Focuses on developing strategic messaging frameworks that help organizations articulate their missions and engage effectively with target audiences.
Questions
What makes ASPR different from other PR firms?
Our team's background as former journalists gives us unique insight into media operations and story development that drives superior media placements.
What industries do you specialize in?
We work with nonprofits, government agencies, healthcare organizations, and private sector clients needing strategic communications and media outreach.
How do you measure PR success?
We track media placements, message penetration, audience engagement metrics, and how our work advances clients' organizational objectives.
What services do you offer?
Full-service PR including media relations, content creation, strategic planning, video production, social media strategy, and executive media training.
How do you develop client messaging?
We uncover each organization's unique story through deep mission analysis, then craft narratives that resonate with target audiences and media outlets.
Can you work with organizations outside Washington, D.C.?
While based in the nation's capital, we serve clients nationwide through our established media relationships and remote collaboration capabilities.
