Business Details
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Trusted Public Relations and Strategic Communications Services in Austin
Crosswind Media & Public Relations was founded to provide clients with experienced senior counselors committed to navigating communications challenges and achieving business results. Our team includes former business reporters, communications directors, and industry experts with decades of experience in corporate communications, brand strategy, and crisis management. We specialize in media relations, issues management, and strategic communications across sectors including healthcare, finance, infrastructure, and education.Our work has secured multimillion-dollar contracts, transformed international reputations, and organized large-scale benefit events. With deep roots in Texas and national/international reach, we combine local insight with global expertise to deliver measurable outcomes for Fortune 500 companies, government entities, and nonprofit organizations.
Services
Media Relations
Crisis Communications
Issues Management
Strategic Communications
Event Planning
Healthcare PR
Financial Services PR
Infrastructure PR
Education PR
International PR
Highlights and features
- We offer Fortune 500-level expertise with personalized service.
- Our team includes former award-winning reporters and editors.
- We specialize in crisis communications and reputation management.
- We combine Texas roots with international media relationships.
- We deliver measurable results through strategic, data-driven campaigns.
Associations and certifications
- ODwyers
Services
Media Relations
Our media relations experts connect clients with local, national, and international media outlets to amplify brand visibility. We craft compelling narratives, secure press coverage, and train executives for media interactions. With former reporters and editors on staff, we understand media dynamics to deliver impactful results for corporations and public figures.
Crisis Communications
We develop proactive strategies to protect and restore organizational reputations during crises. Our team provides real-time response planning, stakeholder communication frameworks, and media training to mitigate reputational damage. Clients include Fortune 500 companies and government agencies facing high-stakes situations.
Issues Management
We help organizations influence public policy and industry regulations through strategic messaging. Our team works with lawmakers and influencers to shape legislative outcomes, manage government contracts, and build coalitions that advance client objectives in sectors like healthcare and infrastructure.
Healthcare PR
We specialize in promoting medical research, pharmaceutical brands, and healthcare innovations. Our campaigns have secured federal grants for academic institutions and raised awareness for emerging biomedical technologies, combining scientific expertise with media outreach to reach target audiences.
Strategic Communications
We create comprehensive communication strategies to strengthen brand identity and stakeholder engagement. Services include message development, digital storytelling, and multi-channel campaign execution that aligns with organizational goals while maintaining consistent brand representation across all platforms.
People
Thomas Graham
President & CEO
Founder of Crosswind Media with over 20 years in corporate communications. Former head of U.S. communications for a global financial institution and leader at Weber Shandwick. Expert in brand strategy and crisis management for Fortune 500 clients.
April Dang
General Manager
20-year veteran in team leadership and project management, specializing in finance and banking sectors. Oversees agency operations and financial strategies while managing a team of marketing professionals across Texas offices.
Randall Whalin
Vice President, Creative Services
Award-winning marketing professional with expertise in brand messaging and creative campaigns. Former documentary producer who has interviewed high-profile figures including President George Bush and Nolan Ryan.
JT Graham
Director of Digital Strategies
Manages digital presence and social media strategies for state and global clients. Combines technical expertise in audio engineering with creative direction to develop digital content and event production solutions.
Debbie Davis
Director of Client Services
Experienced brand manager with background in biotechnology, NCAA athletics, and homebuilding. Serves as client liaison while expanding Crosswind's reach through strategic media and influencer outreach programs.
Questions
What industries does Crosswind specialize in?
We focus on healthcare, finance, infrastructure, education, and crisis communications, with expertise in both Texas markets and national/international outreach.
How does Crosswind handle crisis situations?
We develop proactive response plans, provide real-time media guidance, and implement reputation recovery strategies tailored to each client's specific needs and industry requirements.
Can Crosswind work with international clients?
Yes, our team has experience managing global campaigns and media relations for Fortune 500 companies and international organizations across multiple sectors.
What sets Crosswind apart from other PR firms?
Our combination of Fortune 500 experience, former media professionals, and Texas market expertise delivers unique strategic advantages for both local and national clients.
Do you handle event planning and production?
Yes, we organize high-impact events including benefit concerts, industry summits, and brand awareness campaigns with connections to celebrities and industry leaders.
