Business Details
Your Trusted Partner for Hispanic Marketing Solutions
Hernandez & Garcia has been a trusted leader in Hispanic consumer marketing for over four decades, specializing in advertising, public relations, promotions, and media placement. Founded by Margarita Garcia and Maritza Hernandez, pioneers in multicultural marketing, we combine deep cultural understanding with data-driven strategies to help brands authentically connect with Hispanic audiences. Our teams bilingual and bicultural expertise ensures campaigns resonate on a personal level, driving loyalty and growth. With DBE and MBE/WMBE certifications, we bring proven success to clients like Goya Foods, McDonalds, and the Illinois Lottery.Our approach blends storytelling with strategic insights to amplify brand impact, ensuring messages are not just heard but embraced. We pride ourselves on long-term partnerships, personalized service, and a commitment to staying ahead of cultural trends. Our 37 years of experience, coupled with strong relationships in local communities and media, position us as a strategic partner for navigating the dynamic Hispanic market. We deliver measurable results through tailored solutions, from digital marketing to brand strategy, making us a respected authority in multicultural marketing.
Services
Multicultural Advertising
Digital Marketing
Brand Strategy
Market Research
Content Creation
Translations
Public Relations
Highlights and features
- Cultural Expertise: Our team lives and breathes Hispanic culture, ensuring authentic and respectful campaigns.
- Proven Success: Strategies have helped brands increase market share and loyalty within the Hispanic community.
- Personalized Service: Custom marketing plans tailored to your specific goals and needs.
- 37 Years of Experience: Deep industry knowledge and long-term client partnerships.
- DBE Certified: Demonstrated commitment to excellence and diversity in marketing.
Associations and certifications
- Illinois Unified Certification Program (IL UCP)
- MBE/WMBE Certified
What people say
Premier agencies
Authentic dedication
Professionalism
Maximize brand exposure
Cultural fluency
Services
Multicultural Advertising
We create targeted advertising campaigns that resonate with Hispanic audiences through culturally relevant messaging. Our approach combines data-driven insights with creative excellence to ensure campaigns connect emotionally and drive engagement. Clients benefit from our deep understanding of Hispanic traditions, values, and consumer behavior.
Digital Marketing
Our digital marketing services focus on engaging Hispanic consumers through platforms they use daily. We craft compelling content and visuals that align with bilingual and bicultural values, enhancing brand visibility and conversion rates. Strategies are tailored to reflect cultural nuances and digital trends.
Brand Strategy
We develop brand strategies that align your vision with Hispanic cultural values, building lasting connections. Through market research and trend analysis, we position brands as culturally relevant and trustworthy, ensuring long-term loyalty and market penetration in diverse communities.
Market Research
Our market research services provide actionable insights into Hispanic consumer behavior, preferences, and trends. This data informs strategies that help brands make informed decisions, ensuring campaigns are both effective and culturally resonant with target audiences.
Content Creation
We produce culturally authentic content that speaks directly to Hispanic audiences in both English and Spanish. Our team ensures messaging is not only linguistically accurate but also reflects the cultural context, enhancing brand credibility and engagement.
People
Margarita Garcia
Partner & Pioneer in Hispanic Marketing
Margarita Garcia co-founded Hernandez & Garcia, leveraging 37 years of experience to build culturally resonant campaigns. Her expertise in Hispanic consumer behavior and media relations has driven success for major clients like Goya Foods and McDonalds.
Maritza Hernandez
Partner & Sculptor
Maritza Hernandez, a Cuban-born sculptor and marketing pioneer, co-founded Hernandez & Garcia. Her creative vision and deep cultural understanding have shaped campaigns that connect brands with Hispanic audiences across the Midwest and nationally.
Questions
What services does Hernandez & Garcia offer?
We specialize in multicultural advertising, digital marketing, brand strategy, market research, and bilingual content creation tailored to the Hispanic market.
How do you ensure campaigns resonate with Hispanic audiences?
Our bilingual team combines cultural fluency with data-driven insights to craft messages that reflect Hispanic values, traditions, and consumer behavior.
What industries do you work with?
We serve food, insurance, entertainment, sports, law, and nonprofit sectors, with expertise in both corporate and community-focused marketing.
Are you certified as a minority-owned business?
Yes, we are DBE certified by the Illinois Unified Certification Program and MBE/WMBE certified.
How do you measure campaign success?
We use data analytics and cultural insights to track engagement, brand loyalty, and market share growth among Hispanic consumers.
