Business Details
Your B2B Marketing Partner in Chicago
We are a Chicago-based integrated marketing agency with over 35 years of experience in B2B brand marketing. Our approach combines data-driven insights with creative excellence to deliver measurable results for complex industries. We specialize in full-funnel marketing strategies that address the entire buyer journey, from awareness to affinity. Our team of experts provides tailored solutions in brand strategy, creative services, media planning, and digital marketing. Rooted in direct response and fueled by innovation, we help technical brands connect with their audiences through compelling storytelling.Our proven track record includes successful campaigns for clients in manufacturing, technology, healthcare, and more. We maintain a growth-minded culture that blends big-agency expertise with boutique agility. Our commitment to results-driven marketing has made us a trusted partner for businesses seeking to expand their market share. We prioritize deep client collaboration, ensuring our strategies align with specific business goals. Our work consistently demonstrates expertise in navigating complex B2B landscapes while maintaining a focus on accountability and measurable outcomes.
Services
Brand Strategy
Creative Services
Media Planning
Website Development
Demand Generation
Social Media
Email Marketing
MarTech Integration
Content Marketing
SEO Services
Highlights and features
- We combine 35+ years of B2B marketing expertise with innovative approaches
- Our full-funnel strategies address complex buyer journeys comprehensively
- Chicago-based team offers big-agency talent with boutique flexibility
- Proven track record in demand generation for technical industries
- Data-driven methodology ensures measurable marketing ROI
What people say
Measurable results
Creative excellence
Deep industry knowledge
Effective campaigns
Collaborative team
Services
Brand Strategy
We create comprehensive brand strategies grounded in data-driven insights. Our approach identifies unique market positioning and develops cohesive brand identities that resonate with technical audiences. Through research and analysis, we help businesses establish clear brand architecture and differentiation in competitive B2B markets.
Creative Services
Our creative team develops compelling content that combines artistic excellence with business objectives. We produce video, digital assets, and marketing materials that effectively communicate complex technical information while maintaining brand consistency and audience engagement across multiple platforms.
Demand Generation
We implement multi-phased marketing programs that build brand awareness and drive qualified leads. Our strategies combine digital marketing, content creation, and data analysis to nurture prospects through complex B2B sales cycles and convert interest into measurable business outcomes.
Digital Marketing
Our digital marketing services encompass SEO, social media, email campaigns, and website optimization. We create integrated online strategies that enhance brand visibility, engage technical audiences, and drive conversions through targeted digital channels and analytics-driven adjustments.
MarTech Integration
We help businesses implement and optimize marketing technology solutions. Our experts align technical platforms with business objectives, ensuring seamless integration of CRM systems, automation tools, and analytics platforms to enhance marketing efficiency and data-driven decision-making.
People
Scott LoSasso
CEO
Scott leads the agency's strategic direction with decades of B2B marketing experience. He focuses on maintaining our core values while driving innovation in technical brand marketing.
Mark Hollingsworth
COO
Mark oversees daily operations and client relationships. He ensures our team delivers consistent excellence while maintaining the agency's growth-oriented culture.
David Fabbri
Chief Strategy Officer
David leads strategic planning initiatives, developing data-driven marketing approaches that help technical brands achieve measurable business outcomes through innovative campaigns.
Melissa Wolf
Group Account Director
Melissa manages key client relationships, ensuring our marketing strategies align with business objectives. She brings extensive experience in B2B account management and client service.
Kylie Wasserman
Creative Director
Kylie leads creative development, transforming technical information into compelling visual narratives. She specializes in creating brand experiences that resonate with professional audiences.
Questions
What industries do you specialize in?
We focus on B2B technical industries including manufacturing, technology, healthcare, and professional services.
How do you measure campaign success?
We use data-driven KPIs including lead generation, conversion rates, and ROI metrics tailored to client objectives.
What makes your agency different?
Our unique combination of 35+ years B2B experience with innovative marketing strategies sets us apart.
Do you work with national clients?
Yes, while based in Chicago we serve clients across North America and technical industry hubs.
What services do you offer?
Full-service B2B marketing including brand strategy, digital marketing, demand generation, and MarTech integration.
How do you approach client collaboration?
We integrate with client teams to understand business goals and deliver customized marketing solutions.
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