Business Details
Expert CPG Marketing Solutions
For over five decades, Hangar 12 has empowered consumer brands to achieve market success through strategic marketing and creative innovation. Founded on the legacy of World War II veteran Jack Keating and evolved through three generations, our agency combines precision, resilience, and a consumer-first philosophy to deliver measurable results. Our team specializes in CPG marketing, leveraging digital media, social engagement, and retail strategies to transform challenger brands into household names.With industry recognition as Google Partners and Whos Who in Shopper Marketing honorees, we prioritize deep client collaboration and data-driven insights to ensure brands resonate authentically with their target audiences. Rooted in family values and a commitment to evolving with modern challenges, Hangar 12 remains dedicated to solving real problems with bold ideas.
Services
Digital Media
Social Media
Consumer Promotion
Retail Media
Programmatic Media
Consumer First Strategy
Highlights and features
- We leverage 50 years of CPG marketing expertise to deliver proven results.
- Our patented Consumer First methodology ensures campaigns resonate with target audiences.
- We combine legacy insights with modern digital strategies for agile execution.
- Recognized as Google Partners and industry leaders in shopper marketing.
- Three generations of family leadership drive our commitment to excellence.
Associations and certifications
- Google Partner
- Whos Who in Shopper Marketing
- Top Promotion Agency (U.S.)
What people say
Expertise
Thorough
Patient
Strategic
Effective
Services
Digital Media
Our digital media solutions use programmatic display, paid search, and video advertising to position brands where consumers shop. By leveraging real-time analytics and precision targeting, we optimize ad spend across CTV, OTT, and digital platforms. This approach ensures maximum ROI while maintaining brand safety and relevance.
Social Media
We create strategic social media campaigns across platforms like TikTok, Instagram, and Facebook to amplify brand awareness. Through content calendars, community management, and trend-driven creative, we foster authentic engagement and viral reach to strengthen consumer loyalty and drive conversions.
Consumer Promotion
Our promotions drive measurable sales through sweepstakes, loyalty programs, and sampling campaigns. Designed to incentivize trial and build brand equity, these initiatives combine traditional tactics like in-store displays with digital integrations to maximize reach and revenue impact.
Retail Media
We develop targeted retail media strategies that align brand and retailer objectives at the point of purchase. By crafting in-store displays, loyalty programs, and digital signage, we enhance product visibility and influence consumer decisions across physical and online retail environments.
Programmatic Media
This technology-driven approach enables real-time ad buying across CTV, OTT, and digital channels. Using advanced audience targeting and analytics, we ensure brands appear contextually relevant placements, optimizing spend efficiency while scaling reach for CPG and consumer-focused campaigns.
People
Greg Keating
CEO
Third-generation leader with expertise in data-driven marketing strategies. Scales CPG success by bridging legacy insights with modern digital tools to build consumer-centric brands.
Kevin Keating
Former CEO
Expanded agency from 15 to 50+ employees, launching billion-dollar brands. Established Hangar 12's reputation for creative excellence and client-focused problem-solving during his 12-year leadership.
Jack Arthur Keating
Founder
World War II veteran and ad executive who built the agency's foundation on precision and resilience. His Distinguished Flying Cross legacy inspires Hangar 12's values of courage and strategic innovation.
Questions
What industries do you specialize in?
We focus on consumer packaged goods (CPG), with expertise in food, health, and wellness sectors.
How do you differentiate your marketing approach?
Our Consumer First methodology prioritizes consumer insights throughout the creative process for authentic engagement.
Do you work with national brands only?
We serve challenger brands and established national brands seeking growth through strategic marketing.
What digital media platforms do you use?
We leverage programmatic display, Google Ads, CTV/OTT, and social media platforms for comprehensive reach.
How do you measure campaign success?
We track sales velocity, brand awareness metrics, and ROI through customized analytics dashboards.
