Business Details
Your Partner in Brand Development & Strategic Growth
Rachel Roberts Mattox is a strategic partner for founder-led beauty, wellness, and lifestyle brands seeking to transform visionary ideas into soulful, scalable brands. Our methodology combines deep brand strategy with actionable frameworks to deliver sustainable growth. We begin by clarifying your brand's purpose, target audience, and unique value proposition through a structured three-phase process. This foundation informs your brand's personality, voice, and visual identity, ensuring consistency across all touchpoints. Our proprietary 6C GTM Framework provides a comprehensive playbook for market entry and long-term scalability, integrating culture, community, content, channels, campaigns, and cadence.For clients requiring flexible support, we offer tiered advisory services ranging from strategic consultations to fractional CMO leadership. With expertise in positioning brands like Viktor Michael and Josh Rosebrook, we specialize in creating meaningful connections between brands and their audiences while delivering measurable business outcomes. Our client-centric approach prioritizes adaptability, ensuring strategies evolve alongside market demands and brand maturity.
Services
Brand Development
Go To Market Strategy
Advisory Services
Brand Strategy
Brand Identity
Highlights and features
- We implement a proprietary 6C GTM Framework for sustainable brand growth
- Our three-phase brand development process ensures strategic clarity and emotional resonance
- Specialized expertise in beauty, wellness, and lifestyle brand categories
- Tiered advisory services adapt to brands at any stage of development
- Proven success scaling brands like Viktor Michael and Josh Rosebrook
What people say
Step-by-step roadmap
Executed vision
Phenomenal alliance
Distinct voice
Overdelivered expectations
Services
Brand Development
Our three-phase brand development process creates foundational clarity for emerging brands. We define your unique value proposition, target audience, and market positioning through strategic workshops. This informs your brand's personality, voice, and visual identity, ensuring consistent messaging across all customer touchpoints. The process culminates in a comprehensive brand playbook that guides future growth and decision-making.
Go To Market Strategy
The 6C GTM Framework provides a comprehensive roadmap for brand launch and sustained growth. We develop strategic pillars covering organizational culture, community building, content strategy, channel selection, campaign execution, and operational cadence. This framework ensures brands enter markets with clear positioning while maintaining flexibility for iterative improvements and expansion opportunities.
Advisory Services
Tiered advisory solutions provide expert guidance at every brand stage. From strategic consultations to ongoing fractional leadership, our services adapt to your needs. We offer sounding board sessions for early-stage founders and hands-on implementation support for established brands requiring interim executive leadership during growth phases.
People
Rachel Roberts Mattox
Founder & Brand Strategist
Rachel is a brand development expert with 15+ years of experience scaling beauty and wellness brands. She created the 6C GTM Framework and has successfully launched multiple category-defining products. Her client portfolio includes Viktor Michael and Josh Rosebrook.
Questions
What industries do you specialize in?
We focus exclusively on beauty, wellness, and lifestyle brands, with expertise in skincare, haircare, and wellness products.
How do you approach brand strategy?
Our three-phase process defines brand strategy, personality, and visual identity through workshops that clarify market positioning and target audience needs.
What is the 6C GTM Framework?
This proprietary framework structures market entry and growth through six pillars: Culture, Community, Content, Channels, Campaigns, and Cadence.
Do you work with established brands?
Yes, we provide advisory services for brands at all stages, from pre-launch concepts to scaling businesses seeking executive guidance.
Can I get partial strategic guidance?
Our tiered advisory model offers flexible support, including short-term consultations and ongoing fractional CMO services.
