Empowering informed decisions about your property investments
At Shepherd, we're a merry band of creative thinkers, dreamers, and doers who specialize in advertising, design, digital marketing, and public relations. With over three decades of insights and perspectives gained by working with a broad range of regional, national, and global B2B and B2C companies, we bring a unique blend of creativity, strategy, and expertise to help our clients succeed.
Our Mission
Our mission is to save the world from the bland and boring, pedestrian and ineffective marketing that threatens to numb consumers to death on a daily basis. We believe that great work is not created in departments or silos, so our team of strategists, artists, developers, media buyers, and public relations professionals work together to craft seamless, idea-driven, and integrated solutions that solve our clients' challenges.
Our Services
We offer a wide range of services, including:
Research
- Brand and positioning
- Consumer behavior
- Media usage and trends
- Quantitative and qualitative research
- Creative branding and design
- Advertising
- Experiential marketing
- Video and photography
- Media strategic planning and buying
- Campaign management
- Post-buy analysis and reporting
Creative
- Branding and positioning
- Creative branding and design
- Advertising
- Experiential marketing
- Video and photography
- Event planning and execution
Digital
- Digital strategic planning
- Web design and development
- Information architecture
- UI/UX design
- CMS implementation
- Email design and development
- Performance and analytics
Public Relations
- Media and community relations
- Crisis communications
- Press releases and monitoring
- Event planning and execution
- Internal communications
- Social media strategy development
- Content planning and creation
- Community management
- Paid amplification
Our Team
At Shepherd, we have a team of experts, led by:
- Mike Russell, President and CEO
- Jeri Ledbetter, CFO
- Mike Guiry, Executive Vice President
- Nancy Seely, Executive Vice President of Public Relations
- Kristen Benjamin, Vice President of Client Services
- Carole V. Banks, Vice President of Research and Planning
Our Clients
We have the privilege of working with a diverse range of clients across various industries, including pets, health, transportation, and financial services. We take pride in creating solutions that drive results for our clients.
Our Offices
We have offices in Jacksonville, Florida, and Atlanta, Georgia. Our team works together to deliver seamless solutions for our clients.
Strengths
Shepherd is praised for its unique approach to uniting the creative process with client strategies. The company is commended for its innovation and commitment to success.
Testimonial
Former client Michael Barile shares his positive experience working with Shepherd, stating that the company cultivates the creative process and unites it with client strategies like few others in the world. He praises the company's innovative approach and dedication to achieving success.
Conclusion

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