Business Details
22 Years
experience
Strategic Public Relations for Food, Spirits & Hospitality Brands
Estes Public Relations has specialized in public relations for the food, spirits, and hospitality industries since 2004. Our team combines expertise from print and television journalism, certified sommeliers and bourbon stewards, and digital marketing professionals to deliver strategic media relations, social media management, and event coordination. With offices in Louisville, Pittsburgh, and Amelia Island, Florida, we serve clients nationwide through tailored campaigns that emphasize personal relationships and media visibility.Our services include crisis communications, brand storytelling, and influencer partnerships, supported by a proven track record of securing placements in national publications and industry awards. We prioritize understanding each client's unique narrative to amplify their voice effectively.
Services
Media Relations
Social Media Strategy
Event Coordination
Crisis Communications
Brand Storytelling
Influencer Partnerships
Press Releases
Media Training
Digital Footprint Management
Award Submissions
Details
- Year established: 2004
Highlights and features
- We offer 20+ years of specialized PR experience in food, spirits, and hospitality industries.
- Our team includes certified bourbon stewards, journalists, and digital marketing experts.
- We maintain offices in Louisville, Pittsburgh, and Amelia Island for nationwide client support.
- We guarantee strategic media placements in outlets like The New York Times and Forbes.
- Our award-winning campaigns have secured 300+ media mentions for spirits industry clients.
What people say
Award-winning campaigns
Strategic media placements
Professional team
Successful brand growth
Industry expertise
Services
Media Relations
Our media relations specialists secure placements in top-tier publications through targeted outreach and compelling storytelling. We develop key messages, coordinate press releases, and pitch stories to journalists in food, spirits, and hospitality sectors. Clients benefit from increased brand visibility and industry credibility through earned media coverage.
Social Media Strategy
We create customized social media plans that engage target audiences and amplify brand messaging. Our approach combines content development, influencer partnerships, and analytics to optimize online presence. Clients receive strategic guidance for maintaining consistent brand voice across platforms while driving audience interaction and growth.
Event Coordination
From restaurant openings to product launches, we plan and execute events that generate media buzz. Services include venue selection, media invitations, on-site coordination, and post-event coverage. Our track record includes successful galas, press conferences, and influencer gatherings that enhance brand visibility and stakeholder engagement.
Crisis Communications
We develop proactive crisis communication plans and provide real-time response support during reputation challenges. Our team crafts clear messaging frameworks, trains spokespeople, and coordinates media outreach to protect brand integrity. Clients receive 24/7 strategic guidance to navigate sensitive situations effectively.
Brand Storytelling
We help clients articulate their unique brand narratives through compelling content creation and strategic messaging. Our approach combines journalistic storytelling with marketing insights to create authentic connections with target audiences. Services include brand voice development, executive profiling, and content strategy for consistent market positioning.
People
Jamie B. Estes
President
Founder of Estes Public Relations with 20+ years experience in food and hospitality PR. Former hotel publicist who built agency into nationally recognized firm specializing in media relations and brand strategy for culinary and beverage clients.
Tracy Green
Managing Director
20-year communications professional and certified bourbon steward. Leads client campaigns with expertise in food and beverage storytelling. Recipient of PRSA Bluegrass Pinnacle Award. Specializes in event planning and media training for hospitality clients.
Sallie Greco
Senior Account Executive
PR specialist with decade-plus experience securing national media placements. Expert in crafting stories for chefs and distilleries. Account lead for Charleston wedding venues. Featured in The New York Times and Travel + Leisure through strategic pitching.
Aubrey Stemle
Account Executive
UK graduate with marketing and digital media background. Manages client accounts with attention to detail and relationship-building. Focuses on Louisville market expansion. Promoted to account executive within two years of joining agency.
Anna Byerley
Public Relations Associate
Journalism graduate with expertise in writing and social media strategy. Handles media coordination and content creation. Promoted from coordinator role after demonstrating strong client relationship skills and award-winning project contributions.
Questions
What industries does Estes Public Relations specialize in?
We focus exclusively on food, spirits, and hospitality sectors, including restaurants, distilleries, hotels, and lifestyle brands.
How does your media relations service work?
We develop targeted press campaigns, craft key messages, distribute press releases, and pitch stories to journalists in our extensive media network.
Do you work with national or local clients?
We serve both regional and national clients from offices in Louisville, Pittsburgh, and Amelia Island with nationwide media reach.
What PR services do you offer for new restaurant openings?
We provide comprehensive grand opening support including media training, event planning, influencer partnerships, and press coverage coordination.
How do you measure PR campaign success?
We track media placements, social media engagement, website traffic, and brand sentiment analysis to evaluate campaign effectiveness.
Can you help with crisis communications?
Yes, we develop crisis response strategies and provide real-time media guidance to protect brand reputation during challenging situations.
