Business Details
31 Years
experience
Your Trusted Automotive Marketing Partner Since 1995
Since 1995, Strategic Marketing has pioneered data-driven automotive marketing solutions, transforming how dealerships connect with customers. Our proprietary platformsEmpower, Sales Builder, Service Builder, and Logixleverage advanced analytics to deliver targeted campaigns that drive measurable results. With a proven track record of innovation, we serve 9 of the top 10, 18 of the top 25, and 28 of the top 40 dealer groups nationwide. Our team of industry veterans combines decades of experience with cutting-edge technology to create tailored strategies that maximize ROI.Recognized as a 16-time Dealer Voted Best Direct Marketing Company and a 9-time Best Places to Work winner, we prioritize client success through transparency, teamwork, and relentless focus on data excellence. Our commitment to continuous improvement ensures dealerships stay ahead in a competitive market while maintaining compliance with industry standards like SOC 2 Type 2 certification.
Services
Data Mining
Direct Marketing
Predictive Analytics
Customer Retention
Automotive Marketing
Details
- Year established: 1995
Highlights and features
- We offer 25+ years of automotive marketing expertise with proprietary platforms.
- Our DMS-certified, OEM-proven platforms target 9 of the top 10 dealer groups.
- We guarantee ROI transparency with predictive analytics and data-driven campaigns.
- Our team includes industry veterans with 30+ years of combined automotive experience.
- Weve won 16 Dealer Voted Best Direct Marketing Company awards since 1995.
Associations and certifications
- SOC 2 Type 2
What people say
Game-changer
Increased engagement
Efficient targeting
Unparalleled results
Great staff
Services
Data Mining
Our Empower platform automates data mining using trigger points to identify purchase behaviors. We combine DMS and market data to send targeted communications, increasing dealership ROI. Clients benefit from automated campaigns that require no training or dashboard navigation.
Direct Marketing
Sales Builder delivers omni-channel marketing solutions with 1.4% average response rates. By segmenting customer data, we help dealerships achieve 32 average units sold per campaign. Our DMS-certified platform works with 23+ data management systems for precise audience targeting.
Predictive Analytics
Logix provides 360-degree data analysis using 60M+ sales transactions and 450M+ service records. Our predictive analytics identify in-market customers, enabling dealerships to increase service ROs by 15-20%. The platform includes demographic analysis and purchase trend tracking tools.
Customer Retention
Service Builder automates customer touchpoints throughout vehicle ownership cycles. By targeting active, dormant, and conquest customers, dealerships see 1.4X higher service retention rates. The platform integrates with DMS systems to track service history and trigger personalized offers.
Automotive Marketing
We specialize in automotive marketing for 9 of the top 10 dealer groups. Our OEM partnerships with GM and Stellantis enable co-op eligible campaigns. Clients gain access to 286 average deployments monthly with transparent ROI reporting and no hidden fees.
People
Todd Strause
CEO
Todd Strause founded Strategic Marketing in 1995 after working at an automotive marketing firm since 1991. He developed data-driven platforms that earned 16 Dealer Choice Awards. A Western Kentucky University graduate, he focuses on leveraging data analytics to drive client success.
Bill Tabor
President
Bill Tabor joined Strategic Marketing in 2004 after 8 years at Ford Motor Company. He became President in 2023, leveraging his automotive expertise to build partnerships. A Louisville native, he holds leadership roles in multiple industry organizations while managing dealership relationships.
Chuck Urevick
CFO/COO
Chuck Urevick brings 25+ years of executive management experience to Strategic Marketing. With prior roles at Nashua Corporation and Newell-Rubbermaid, he focuses on financial operations and customer-centric processes. He holds dual degrees from Centre College and an MBA from Indiana University.
John Getsov
Chief Client Director
John Getsov manages Tier II advertising associations with 30+ years of automotive sales experience. He previously handled local marketing for Chevrolet, Toyota, and Subaru. A Michigan State graduate, he specializes in brand support and market analytics for dealership clients.
Todd Siegel
Vice President of National Accounts
Todd Siegel leads national accounts with 13 years at Coca-Cola and 3 years at Thornton Oil before joining Strategic Marketing in 2010. He holds MBAs from Bellarmine University and focuses on building relationships with dealership networks across the United States.
Questions
What automotive marketing services do you offer?
We offer data mining, direct marketing, predictive analytics, customer retention, and OEM partnership programs for automotive dealerships.
How does your Empower platform work?
Empower uses trigger points in your DMS data to identify purchase behaviors and send targeted communications automatically.
Are your platforms DMS-certified?
Yes, we integrate with 23+ DMS providers and maintain SOC 2 Type 2 certification for data security.
Do you work with national dealer groups?
We partner with 9 of the top 10, 18 of the top 25, and 28 of the top 40 dealer groups nationwide.
How can I schedule a demo?
Visit our website or call (800) 799-8633 to schedule a free demo of our marketing platforms.
