Business Details
50+ Years
experience
Your Trusted Source for Handmade Persian & Oriental Rugs
Borokhim's Oriental Rugs was founded in 1972 by Albert Borokhim, an Iranian immigrant with a family legacy in the rug trade. Our store in Madison, Wisconsin, was established to bring heirloom-quality Persian and Oriental rugs to American homes. With purchasing agents in Iran working year-round, we curate one of the largest selections of Bijar rugs outside Iran, alongside Heriz, Kashan, and Tabriz rugs. Our expertise spans 50 years of sourcing handmade rugs that combine traditional craftsmanship with timeless artistry. We specialize in connecting clients with rare, high-quality rugs that reflect their personal taste and complement existing decor.Our inventory includes floral, geometric, medallion, and prayer rug designs, all woven with natural materials and authentic techniques. We offer direct delivery to clients in the local area and provide guidance on selecting rugs that harmonize with flooring, furniture, and color schemes. Our commitment to quality ensures that every rug we sell becomes a cherished family heirloom. With decades of experience, we help customers navigate the nuances of rug selection, from knot density to regional weaving traditions. Our store remains a trusted destination for those seeking investment-grade rugs that transcend trends and endure across generations.
Services
Bijar Rugs
Heriz Rugs
Kashan Rugs
Tabriz Rugs
Gabbeh Rugs
Kazak Rugs
Oriental Prayer Rugs
Scenic Rugs
Flatwoven Kilims
Tribal Rugs
Details
- Year established: 1972
Highlights and features
- We offer 50 years of expertise in authentic Persian rug sourcing and selection.
- Our inventory includes the largest selection of Bijar rugs outside Iran.
- Purchasing agents in Iran ensure access to rare and unique pieces year-round.
- We specialize in matching rugs to client preferences and existing decor schemes.
- Our rugs are guaranteed to be handmade with natural materials and traditional techniques.
What people say
Heirloom quality
Expert guidance
Rare selections
50 years experience
Authentic craftsmanship
Services
Bijar Rugs
Bijar rugs are renowned for their exceptional durability and intricate designs, woven in the Kurdish region of Iran. These rugs feature geometric patterns and floral motifs, crafted with high knot density for longevity. Our collection includes both antique and contemporary pieces that maintain traditional weaving techniques while adapting to modern aesthetics.
Heriz Rugs
Heriz rugs originate from the Heriz region of Iran, characterized by bold medallion designs and angular patterns. Woven with wool on cotton foundations, these rugs are known for their resilience and ability to complement both classic and contemporary interiors. Our inventory spans vintage to modern interpretations.
Kashan Rugs
Kashan rugs represent the pinnacle of Persian artistry, featuring elaborate floral arrangements and arabesque patterns. Traditionally woven in central Iran, these rugs often use silk or fine wool to create luxurious textures. Our collection highlights the craftsmanship of Kashan's master weavers across different eras.
Gabbeh Rugs
Gabbeh rugs are handwoven by Qashqai tribespeople in Iran, featuring abstract designs and vibrant natural dyes. These thick, durable rugs often depict pastoral scenes or geometric symbols. Our selection preserves the cultural heritage and organic beauty of these traditionally nomadic creations.
Tabriz Rugs
Tabriz rugs from northwest Iran showcase intricate curvilinear patterns and medallion motifs. Recognized for their precise weaving and artistic diversity, these rugs range from classical floral designs to pictorial representations. Our collection demonstrates the region's centuries-old weaving tradition.
People
Albert Borokhim
Founder
Albert Borokhim immigrated to the U.S. over 50 years ago and established Madison's first dedicated Persian rug store in 1972. With generational knowledge of rug craftsmanship and trade, he built a business focused on authentic, high-quality textiles. His expertise in identifying superior weaves and patterns has made the store a regional authority on Persian rugs.
Questions
How can I verify the authenticity of a Persian rug?
Authentic Persian rugs are handmade in Iran using traditional techniques. We provide documentation about origin, materials, and weaving methods for every rug in our collection.
What factors determine a rug's value?
Value depends on knot density, material quality (silk vs. wool), age, condition, and regional weaving traditions. Our experts help assess these factors during consultations.
Do you offer delivery services?
We provide free delivery to local clients in the Madison area. For distant locations, we coordinate secure shipping with insurance coverage.
How do I care for antique rugs?
Regular vacuuming and professional cleaning every 3-5 years maintain rug condition. We recommend avoiding direct sunlight and using rug pads to prevent wear.
Can you help match rugs to existing decor?
Our specialists assist with color coordination, pattern selection, and size recommendations to ensure rugs complement flooring, furniture, and overall room aesthetics.
What's the difference between city and tribal rugs?
City rugs feature intricate, formal designs from established workshops, while tribal rugs showcase geometric patterns and bold colors created by nomadic weavers using traditional methods.
