Business Details
19 Years
experience
Restaurant Marketing & PR Services in New Jersey
We are Foxtrot Media, a specialized marketing and public relations agency dedicated to the food and beverage industry. With over 15 years of combined experience in restaurant marketing, our team of food enthusiasts, photographers, and communications experts delivers tailored strategies that drive engagement and growth. Our approach combines cutting-edge social media expertise with traditional PR to ensure clients remain visible in both digital and print media.We prioritize authenticity, creating custom content that reflects each restaurant's unique story while leveraging the latest algorithmic trends. Our in-house photography services eliminate third-party costs, and our proactive content management system streamlines client approvals. Through ongoing media relations and reputation management, we help restaurants build lasting customer relationships and maintain industry relevance.
Services
Social Media Management
Public Relations
Photography & Video
Customer Relations
Paid Ad Campaigns
Details
- Year established: 2007
Highlights and features
- We offer in-house photography services saving clients thousands annually
- Our team maintains ongoing relationships with regional food journalists
- We implement real-time algorithm tracking for social media optimization
- Our content creation process eliminates client workflow disruptions
- We combine culinary expertise with digital marketing specialization
What people say
Improved sales significantly
Rock stars
In the press regularly
Unprecedented performance
Guaranteed publicity
Services
Social Media Management
Our comprehensive social media management creates authentic restaurant engagement through custom content calendars. We produce location-specific posts featuring food, events, and promotions while optimizing hashtag strategies. Our proprietary review system ensures client approval before publication, with optional automated posting for trusted partners. This service integrates photography and trend analysis to maintain brand relevance.
Public Relations
We secure ongoing media coverage through established journalist relationships and strategic press outreach. Our PR services include press release distribution, media training, and guaranteed JerseyBites.com features. We maintain year-round visibility through seasonal story pitching and track placements in publications like NJ Monthly and APP.com to enhance brand credibility.
Photography & Video
In-house photography and video production captures restaurant essence for digital marketing. Our team creates high-quality visuals for social media, websites, and press materials without third-party costs. Content includes food styling, ambiance shots, and event documentation that has been featured in Thrillist and local media outlets to boost online presence.
Customer Relations
We monitor and respond to social media, Google, and Yelp reviews daily. Our team crafts professional responses to guest feedback while converting negative experiences into positive outcomes. This service maintains brand integrity through consistent messaging and protects restaurant reputations through proactive engagement strategies.
Paid Ad Campaigns
Targeted Facebook and Instagram ad campaigns drive local awareness and reservations. Our cost-effective strategies focus on demographic-specific outreach with measurable ROI. We create visually compelling ads that have successfully increased bookings for new restaurants like Luigino's Parmigiana within two weeks of launch.
People
Deborah Smith
President
Founder of Foxtrot Media and creator of JerseyBites.com since 2007, Deborah combines culinary expertise with marketing leadership. As a food photographer and PR specialist, she directs daily operations while maintaining media relationships that secure client placements in major publications.
Jon Faronea
Senior Account Manager
With over 12 years at Foxtrot Media, Jon manages social media strategies while leveraging his food festival expertise. He maintains active industry presence through tri-state area restaurant exploration and social media analysis that informs client campaigns.
Julie Hartigan
Senior Account Manager
Former engineer turned culinary expert, Julie brings recipe development experience from Food Network and Shape Magazine. Her background in healthy cooking instruction enhances client content creation with practical food knowledge that resonates with health-conscious audiences.
Maggie Leppert
Account Manager
Photography specialist Maggie combines visual storytelling with social media strategy. Her creative approach to content creation draws from personal culinary exploration and outdoor activities that inform fresh marketing perspectives for restaurant clients.
Fiona Sheridan
Account Manager
Recent communications graduate Fiona applies theater and filmmaking background to digital marketing. She manages social media accounts while developing email campaigns and graphic design elements that maintain brand consistency across multiple client platforms.
Questions
What restaurant marketing services do you offer?
We provide social media management, public relations, photography/video production, and reputation management specifically tailored for food and beverage businesses.
How do you create custom content for restaurants?
Our team visits each location to capture authentic visuals and develop content calendars featuring specials, events, and unique offerings without reusing material between clients.
Do you handle both digital and traditional PR?
Yes, we combine social media marketing with ongoing traditional PR efforts, securing placements in both online platforms and print media outlets.
How do you measure marketing success?
We track engagement metrics, media placements, and sales impact while providing regular performance reports to demonstrate ROI for restaurant clients.
Can you help with restaurant opening campaigns?
Absolutely. Our comprehensive launch packages include pre-opening buzz, media outreach, and targeted ad campaigns that have successfully filled new locations within weeks.
What areas do you serve?
While based in New Jersey, we serve restaurants throughout the tri-state area with digital marketing strategies that work nationwide.
