At Triton, we understand the complexities of the converging advertising and marketing technologies that have transformed the industry in the past five years. The rapid pace of change has created an overwhelming landscape of overlapping providers, making it challenging for companies to navigate the maze. Our vision is to empower clients by guiding them through the convergence of ad:tech and mar:tech. We believe that understanding and formulating a technology strategy is crucial for long-term success. Our team of experts has years of hands-on experience and a deep understanding of the industry, enabling us to provide unparalleled guidance to our clients.

Our Services

At Triton, we offer a range of comprehensive services designed to help advertisers and agencies thrive in today's fast-paced marketing landscape. Our services are tailored to ensure our clients stay ahead of the curve, leveraging the latest technologies and strategies to maximize their marketing and advertising efforts. Here are some of the key services we offer:

Strategy Planning

Let our experienced team help build a proper marketing and advertising strategy, marrying it to a data-driven forecast, and supporting your company's ability to surpass sales and marketing goals.

Assessment & Analysis

Perform a 'Full Stack' assessment of what's working, what's not working, what can be improved upon, and what adjustments need to be made to a foundation built for the future.

Attribution Modeling

Determine the best partner, all trackable contributors, and build a model built to adjust with your growing business needs.

Audience Targeting

Know your audience? Shockingly many advertisers take their customers for granted instead of properly defining and segmenting them. Your competitors are adjusting to the fragmentation of their customer base. Are you?

Planning & Forecasting

Our experienced team helps build a proper marketing and advertising strategy, marry it to a data-driven forecast, and supports your company's ability to surpass sales and marketing goals.

Website & App Analysis

Assure the most effective user experience is in place, and the data is being properly gathered and utilized appropriately.

Omnichannel Guidance

Are you maximizing your customer experience? Media fragmentation has made communicating with your customers extremely difficult. To effectively reach today's audiences, engagement must be on their terms; failure to do so will prove catastrophic.

Education & Training

Are your teams familiar and competent utilizing today's marketing and advertising technologies? Let our expert coaches train your team and ensure the comprehension levels required to maximize the value of partnerships and technologies within the ad:tech mar:tech ecosystem.

Infrastructure Assessment

What is the current state of your marketing technology stack? Is your company aware of its voids? Are you properly positioned for growth expectations? Our team will assure your company is protected and poised for the future.

Systems Architecture

Data Centralization

A centralized database that is being fed from all data-generating aspects of your business is integral to your company's growth goals. Let us assure you are exploiting all aspects of data collection, implementation, and maximizing the resulting actions of doing so.

Programmatic Counsel

Do your teams fully understand the core functionalities of Ad Networks, DSPs, Private Exchanges, DMPs, and SSPs in order to fully realize the benefits of automated marketing with human-level oversight? Assure your marketing team is fully armed with the necessary programmatic comprehension levels required to stay ahead of a rapidly evolving marketplace.

Staffing & Hiring Services

We have an entire department focused on the staffing and hiring needs of our clients. Our capabilities include the delivery of customized hiring plans to meet your "in-house" transition needs, tailored job descriptions, job postings, interview scheduling, and full-time and contract hiring and placement services.

Partner Vetting

Our team of experts will handle the RFI process, the partner recommendations, the partner selections, the service agreements, the contract negotiations, and the partner training and onboarding.

Data Management Platform

Triton is working with or has experience with the most prominent players in the DMP space. Proper utilization of your 1st-party data can be the difference in whether or not you meet ROI goals.

Customer Relationship Management

Let us evaluate your current and future CRM requirements, maximize the cost-benefit analysis of choosing your backbone technology stack partner, and ensure you are best positioned to handle your existing, new, and future customer base.

Social Marketing Platforms

If your company finds itself overwhelmed, you're not alone. This is a crowded sector, and our team helps cut to the chase and connect you with the best partner to meet your business objectives, whether it's managed-service, self-service, or a combination of both.

Digital Demand-side Platform

We help navigate the crowded DSP sector to assure your company is partnered with the most appropriate provider at the most competitive rate.

Email Service Provider

We work to negotiate with your company's existing provider or handle the migration to a more appropriate one to assure the highest level of marketing systems integration at the best rate.