Business Details
26 Years
experience
Global Destination Marketing Solutions
Myriad Marketing stands as the industry leader in international travel marketing, specializing in creating fully integrated marketing strategies for destinations targeting North American travelers. With decades of experience in B2B and B2C travel and tourism, we combine proprietary research, data-driven insights, and creative campaigns to elevate destinations globally. Our team leverages the MMGY Global network, including Travel Intelligence and the Portrait of American Travelers, to deliver tailored solutions that maximize marketing investments. Operating from multiple U.S. offices, we provide 360-degree sales, marketing, and communications services, ensuring clients achieve measurable results through innovative advertising, public relations, and experiential activations.Our expertise in destination representation spans the globe, positioning us as the trusted partner for tourism boards and destination marketing organizations seeking to expand their reach and impact.
Services
Destination Representation
Consumer Advertising
Trade Relations
Special Projects
Tourism Development
Public Relations
Social Media Strategy
Event Planning
Market Research
Digital Campaigns
Details
- Year established: 2000
Highlights and features
- We offer 25+ years of specialized expertise in international travel marketing.
- Our integrated B2B/B2C strategies maximize marketing ROI for destinations.
- We leverage proprietary research including the Portrait of American Travelers.
- Our global team provides on-the-ground destination representation across North America.
- We deliver measurable results through data-driven advertising and PR campaigns.
Services
Destination Representation
Our 360-degree sales and marketing approach delivers destination messages across North America and beyond. As in-market liaisons for international tourist offices, we integrate sales, marketing, and communications efforts while leveraging MMGY Global's proprietary research and tools. This service ensures a strong market foothold through targeted B2B and B2C strategies tailored to each destination's unique needs.
Consumer Advertising
We create targeted campaigns that reach core audiences at critical decision-making moments. Using digital advertising, native content, and print media, our strategies engage travelers from inspiration to action. Proprietary research informs audience segmentation and messaging, ensuring maximum impact through channels like social media, email marketing, and strategic partnerships with travel influencers and content creators.
Trade Relations
Our B2B strategies engage travel trade partners through training tools, cooperative marketing, and industry events. We maintain a proprietary database to target travel advisors, OTAs, and tour operators with tailored messaging. This service strengthens distribution channels through direct mail campaigns, trade magazine advertising, and strategic partnerships that drive consumer bookings through industry insiders.
Public Relations
We develop compelling narratives through press releases, media events, and influencer partnerships. Our PR strategies leverage decades of industry connections to secure media coverage in top-tier publications. From press trips to deskside meetings, we create opportunities for destinations to showcase their unique offerings to journalists, editors, and digital content creators across traditional and emerging media platforms.
Event Planning
We design immersive experiences that generate buzz and drive bookings through creative activations. From pop-up villages to themed food trucks, our events combine strategic thinking with on-the-ground execution. We organize media mixers, industry roadshows, and destination showcases that create memorable brand experiences and foster meaningful connections between destinations and key industry stakeholders.
People
Al Merschen
Partner, International Insights
Al Merschen brings 20+ years of international marketing expertise to destination strategy development. His insights shape global campaigns that connect destinations with North American travelers through data-driven approaches and market intelligence.
Julie Cuesta
EVP, Managing Director
Julie Cuesta leads strategic operations with a focus on integrated marketing solutions. Her leadership drives innovative campaigns that combine research, advertising, and public relations to deliver measurable results for destination clients worldwide.
Mandi Stefanak
Account Director
Mandi Stefanak specializes in destination brand development with a decade of experience in tourism marketing. She manages client relationships and campaign execution, ensuring alignment with market trends and traveler preferences.
Taryn McCarthy
Account Supervisor
Taryn McCarthy oversees campaign implementation with expertise in destination storytelling. She develops strategic communications plans that enhance brand visibility and engagement across traditional and digital platforms.
Questions
What destinations does MMGY Myriad specialize in?
We work with international tourism boards and DMOs targeting North American travelers across all global regions, from emerging markets to established destinations seeking renewed marketing strategies.
How do you measure campaign effectiveness?
We use proprietary research tools like the Portrait of American Travelers and Travel Horizons to track campaign impact through engagement metrics, media coverage, and booking data.
What makes your approach unique?
Our integrated B2B/B2C strategies combine market research, targeted advertising, and industry partnerships to create cohesive campaigns that drive both consumer interest and trade support.
Can you handle multi-market campaigns?
Yes, our global expertise and local market knowledge enable us to develop and execute coordinated campaigns across multiple regions while maintaining consistent brand messaging.
How do you stay current with travel trends?
We maintain continuous market research through Travel Intelligence and industry partnerships, ensuring our strategies reflect the latest traveler preferences and market dynamics.
What services do you offer beyond advertising?
We provide full-service marketing including public relations, event planning, trade relations, market research, and strategic consulting to support comprehensive destination development.
