Smyth Media Group

White Star Media is a seasoned advertising agency specializing in crafting and executing successful print and offline media campaigns across diverse platforms. Founded by industry veteran Jim Smyth, we have honed our skills over two decades, empowering clients to achieve remarkable results. We understand the unique challenges and opportunities in today's media landscape and are passionate about helping businesses maximize their reach and impact.

Our Expertise

Our team of skilled professionals offers comprehensive expertise in:

• Print Media Strategy & Buying: From selecting the right magazines and publications to negotiating competitive rates, we optimize your print media investments.
• Targeted Insert Media: We identify and secure optimal placements for your inserts within high-impact publications, ensuring maximum exposure to your target audience.
• Alternative Media Channels: We explore unconventional avenues to amplify your brand, including native advertising, experiential marketing, and influencer engagement.

Client Success Stories

Throughout our illustrious journey, we have had the privilege of partnering with clients across industries, helping them achieve remarkable outcomes. Take a glimpse at some of our notable achievements:

• AARP Case Study: Developed a targeted print media campaign that significantly increased brand awareness and generated leads.
• Men's Shoes Case Study: Managed and executed a successful insert campaign, resulting in a substantial boost in product inquiries.
• Wine Case Study: Collaborated with a winery to optimize their brand presence through strategic magazine advertising and online promotions.

Industry Expertise and Insights

We stay abreast of industry trends and developments, providing our clients with valuable insights and guidance on:

• The Power of Print Impressions: Leveraging our deep understanding of print media analytics to maximize impact.
• Podcasting for Direct Response: Exploring the efficacy of podcast advertising for generating leads and driving sales.
• The Evolving Media Landscape: Staying ahead of the curve with the latest advancements in digital programmatic media and alternative channels.