Experience the Art of Fine Jewelry Making
At Michael & Co. Jewelers, we take pride in being a full-service jeweler, one of the few fine jewelers in the Sarasota-Bradenton area that designs and manufactures fine jewelry on the premises. Our experienced team, led by owner Mike Morton, has been in the jewelry industry since 1988 and has worked for some of the industry's most prestigious jewelers over the years.
Our Story
Michael & Co. Jewelers was established in 2004 on Siesta Key, and in 2013, we opened a new store on the mainland of Sarasota. In November 2020, we relocated to our current location in Lakewood Ranch, which is now our sole location. Our journey began with custom designing nautical and sealife jewelry in gold, and we have since expanded our collection to include unique and one-of-a-kind fashion designs with rare colored diamonds and precious color gemstones.
Our Services
At Michael & Co. Jewelers, we offer a wide range of services to cater to your every jewelry need. Our expert jewelers design and manufacture fine jewelry on the premises, ensuring that every piece is crafted with precision and attention to detail. In addition to designing our own jewelry, we also provide expert jewelry and watch repair on premises, as well as jewelry appraisals.
Design Your Own Jewelry
At Michael & Co. Jewelers, we understand that every individual has their own unique style and preferences. That's why we offer a design-your-own-jewelry service, where our expert jewelers work closely with you to create a custom piece that suits your taste and budget. From concept to creation, we'll guide you every step of the way to ensure that your dream jewelry piece becomes a reality.
Why Choose Us
At Michael & Co. Jewelers, we pride ourselves on our exceptional customer service, expert craftsmanship, and commitment to quality. We're dedicated to providing our customers with an unforgettable shopping experience, and we strive to build long-lasting relationships with every individual who walks through our doors.
Overview
The reviews are overwhelmingly positive, with all reviewers giving 5-star ratings. The reviewers praise Michael's Jewelers for their exceptional customer service, expert knowledge, and high-quality jewelry.
Customer Service
Reviewers rave about the friendly and welcoming service they received from Michael and his team, including Alyssa and Murphy (the store's friendly dog). They appreciate the personalized attention and expert guidance they received when selecting or designing jewelry.
Jewelry Quality
The quality of the jewelry is also praised, with reviewers mentioning the beautiful and unique pieces they found, including custom designs, diamonds, and lab-grown diamonds.
Customization
Several reviewers appreciated the ability to customize their jewelry, including designing engagement rings and wedding bands with specific features, such as emeralds or rose gold.
Trust and Recommendation
Reviewers express their trust in Michael's Jewelers, praising their honesty, professionalism, and excellent workmanship. They highly recommend the store to others, with some even stating they will be lifelong customers.

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