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Business Details
50+ Years
experience
West Virginia's Premier Jewelry Store Since 1947
Calvin Broyles Jewelers has built a legacy of trust and excellence over 75 years, serving as West Virginia's premier jewelry destination since 1947. Founded on principles of honesty, integrity, and personalized service, we remain a third-generation family-owned business committed to guiding customers through life's most meaningful moments. Our expertise spans fine jewelry, engagement rings, and custom designs crafted with Computer Animated Design (CAD) technology, ensuring each piece reflects individual stories and heirlooms. With three locations across the state, we offer certified gemologist appraisals, corporate gifting solutions, and engraving services, backed by a team of Graduate Gemologists and Certified Gemologist Appraisers. Our dedication to quality is matched only by our commitment to customer satisfaction, as evidenced by decades of loyalty from West Virginia families and personalized testimonials.

We provide flexible financing options through Wells Fargo, ensuring accessibility to our high-end offerings, and maintain rigorous professional standards through annual re-certification programs. Whether preserving generational treasures or creating bespoke designs, we prioritize security, confidence, and artistry in every transaction. Our testimonials highlight seamless long-distance purchases, intricate custom creations, and exceptional repair services, reinforcing our role as a trusted partner for milestone celebrations. As the only third-generation jewelry business in West Virginia, we continue evolving while honoring the values that have defined our success since the Truman administration.
Services
Jewelry Repair Engagement Rings Custom Design Appraisals Corporate Gifts Engraving Financing
Details
  • Year established: 1947
Highlights and features
  • Third-generation family-owned expertise since 1947
  • In-house Graduate Gemologists and Certified Appraisers
  • Custom CAD design process for unique jewelry creations
  • Flexible financing options with Wells Fargo
  • Award-winning customer service with 100% satisfaction guarantee
Associations and certifications
  • Gemological Institute of America (GIA)
  • American Gem Society (AGS)
What people say
Perfect custom designs Seamless long-distance service Patient staff Exceptional repair quality Unique family heirloom preservation
Services
Custom Design
Our CAD specialists transform ideas into unique jewelry using advanced technology. Create one-of-a-kind pieces from family heirlooms or personal visions. 3D modeling ensures precise modifications during design consultations.
Engagement Rings
Curated selection of Verragio and Tacori rings with customization options. Expert guidance for creating meaningful symbols of commitment. Includes vintage and modern styles.
Gemologist Appraisals
Certified appraisers provide accurate valuations using updated methodologies. Services include insurance documentation and estate assessment. Staff maintains annual re-certification through rigorous exams.
Corporate Gifting
Customizable premium gifts with logo integration. Solutions for executive recognition programs and client appreciation. Includes personalized packaging and presentation.
Jewelry Repair
Precious metal and stone restoration by master jewelers. Services include resizing, restringing, and heirloom rehabilitation. Computerized tools ensure precision for delicate repairs.
People
Beau
Custom Design Specialist
Expert in transforming family heirlooms into modern engagement rings. Patiently guided clients through complex custom designs incorporating multiple generations of diamonds.
Mark Broyles
Jeweler
Provided personalized attention during custom ring creation process. Facilitated smooth transactions for unique engagement ring designs with distinctive features like sapphire accents.
Karen
Sales Associate
Assisted clients in selecting vintage Verragio rings with exceptional patience. Expertly sized and prepared rings for proposal events.
Sara B.
Customer Service
Enabled long-distance purchases through photo documentation. Facilitated selection of wedding bands for out-of-state clients maintaining exceptional service standards.
Bobby
Jewelry Designer
Specialized in creating generational tribute rings incorporating multiple birthstones. Executed intricate floral-patterned designs based on family heritage.
Questions
Do you work with heirloom diamonds?
Yes, our custom design team specializes in incorporating family heirlooms into new jewelry creations. We've successfully transformed multiple generations of diamonds into modern engagement rings.
Can I get a custom ring design?
We offer full CAD design services for unique jewelry. Our process includes 3D modeling, real-time modifications, and photo-realistic visualizations before production.
Do you offer financing options?
Yes, we provide Wells Fargo financing with special terms for purchases over $480. Options include interest-free periods and flexible payment plans.
How do custom appraisals work?
Our AGS-certified appraisers conduct detailed evaluations using updated technology. The process includes documentation for insurance, estate planning, or resale purposes.
What areas do you serve?
Primarily serving West Virginia residents, we also accommodate long-distance clients through virtual consultations and photo documentation for jewelry transactions.
How to schedule a repair?
Contact us directly for jewelry repair estimates. Our master jewelers handle resizing, restringing, and complex restoration projects with quick turnaround times.