Business Details
12 Years
experience
Your Trusted Hair Salon in Dover, DE
East Coast Flair was founded in December 2014 by Dee Ford, a master stylist with 35 years of industry experience. Our salon combines decades of expertise with a passion for innovation, offering personalized hair care solutions in a welcoming environment. Dee previously owned a successful salon in Arizona for 15 years before relocating to Delaware to expand her vision. We specialize in advanced techniques like balayage, vivid color transformations, and hair extensions, supported by certifications from renowned institutions such as Brazilian Blowout, Toni & Guy Academy, and Paul Mitchell Educator Courses. Our team of stylists brings diverse skills, including Lexi's 10 years of experience in confidence-boosting transformations and Emma's scheduling expertise.We prioritize ongoing education to stay at the forefront of hair fashion trends, ensuring our services remain fresh and relevant. Our commitment to quality extends to curated product lines that protect and enhance hair health year-round. Clients appreciate our peaceful, professional atmosphere where creativity thrives and individuality is celebrated. We invest in training both clients and stylists, fostering a community centered on mutual growth and satisfaction. From edgy cuts to seamless color transitions, East Coast Flair delivers tailored experiences that exceed expectations.
Services
Haircuts
Balayage
Extensions
Color Treatments
Consultations
Details
- Year established: 2014
Highlights and features
- 35 years of combined experience from certified master stylists
- Specialized training in advanced techniques like balayage and extensions
- Curated selection of premium hair care products
- Personalized consultations for tailored transformations
- Commitment to ongoing education and trend innovation
Associations and certifications
- Brazilian Blowout
- Toni & Guy Academy
- Redken Academy
- Paul Mitchell Educator Courses
- LisaLovesBalayage Bootcamp
- DreamCatchers Extension Certified
Services
Haircuts
Precision haircuts tailored to your face shape and lifestyle. Our stylists combine technical expertise with artistic vision to create flattering, low-maintenance styles. Using state-of-the-art tools and techniques, we ensure clean lines and perfect proportions for every client.
Balayage
Hand-painted hair coloring technique for natural-looking dimension. Our certified colorists create customized gradients that enhance your natural features. The service includes a consultation to determine optimal tones and maintenance requirements for long-lasting vibrancy.
Extensions
Seamless hair extensions using premium quality strands. Available in multiple textures and colors, our DreamCatchers-certified specialists apply extensions that blend naturally with your hair. Options include tape-ins, fusion, and hand-tied systems for customizable volume and length.
Color Treatments
Full spectrum color services from classic single-process to bold fashion shades. Our stylists specialize in vibrant rainbow locks and sophisticated blonding techniques. All color services include a complimentary toner application to neutralize brassiness and enhance shine.
Consultations
Personalized hair care assessments with our master stylists. Discuss your style goals, hair type considerations, and maintenance requirements during a 30-minute session. Consultations include product recommendations and digital inspiration board creation to visualize your transformation.
People
Dee Ford
Owner & Master Stylist
With 35 years of experience, Dee founded East Coast Flair in 2014 after running a successful Arizona salon. A former educator, she specializes in advanced cutting techniques and stylist training while maintaining active certifications with leading industry academies.
Lexi
Senior Stylist
Over 10 years in the beauty industry with 8 years at East Coast Flair. Lexi excels in transformative color services, particularly bold rainbow highlights and complete blonding makeovers. Clients praise her ability to translate vision into reality.
Emma
Scheduling Coordinator
Manages appointment bookings and client relations. Known for her organizational skills and friendly demeanor, Emma ensures smooth scheduling while providing product recommendations and service guidance to clients.
Questions
What hair services do you specialize in?
We specialize in precision haircuts, balayage techniques, hair extensions, color transformations, and personalized consultations. Our stylists hold certifications in advanced methods like Brazilian Blowout and DreamCatchers extensions.
Do you sell hair care products?
Yes, we offer a curated selection of premium hair care products including CBD-infused volumizing systems, moisturizing treatments, and color-protecting formulas from trusted professional brands.
How can I book an appointment?
Book through our online scheduling system or contact us directly at (302) 228-4774. Emma, our scheduling coordinator, can help find the perfect time for your next salon visit.
Are your stylists certified?
All stylists maintain active certifications from industry-leading institutions including Brazilian Blowout, Toni & Guy Academy, Redken Academy, and specialized extension training programs.
Do you offer gift certificates?
Yes, we offer Brazilian Blowout gift certificates and customizable options for any service or product amount. Perfect for birthdays, holidays, or special occasions.
