Business Details
34 Years
experience
Award-Winning Entertainment Public Relations Services
SPPR is an award-winning, full-service public relations agency founded in 1992 by entertainment industry veteran Sue Procko. Our agency specializes in promoting all facets of the entertainment industry, combining creative pitches, a robust media contact network, and decades of experience to deliver high-impact PR campaigns. Since our inception, we have pioneered innovative media strategies, including early adoption of online media tours that evolved into modern podcasting. Our teams deep industry relationships and persistence have secured coverage for clients in major publications like *U.S. News & World Report* and *Entertainment Weekly*, as well as on national programs such as *CNN*, *Entertainment Tonight*, and *60 Minutes*. We pride ourselves on personalized service, having cultivated long-term partnerships with studios, distributors, and talent.Our expertise spans film, television, music, and digital platforms, with a track record of launching home entertainment labels and introducing groundbreaking technologies. We also support charitable causes, including HIV/AIDS organizations and youth-focused nonprofits. Our leadership team brings over 25 years of combined experience, having worked with iconic figures like Stan Lee and filmmakers such as John Waters. We maintain a client-centric approach, ensuring timely communication, tailored strategies, and measurable results. Our reputation as industry leaders is built on creativity, reliability, and a commitment to exceeding client expectations.
Services
Public Relations
Media Campaigns
Entertainment Promotion
Client Representation
Event Publicity
Details
- Year established: 1992
Highlights and features
- We have over 30 years of experience in entertainment public relations.
- Our team maintains direct relationships with major media outlets and journalists.
- We specialize in launching innovative campaigns for film, TV, and digital platforms.
- Our clients include Oscar-winning filmmakers and major entertainment studios.
- We combine proven strategies with personalized, responsive service.
What people say
Fantastically helpful
Best in the business
Stellar follow through
Unmatched professionalism
Creative and reliable
Services
Public Relations
SPPR designs tailored public relations campaigns for entertainment clients, focusing on film, television, and digital media. Our strategies include creative pitches, media outreach, and leveraging industry connections to secure coverage in top-tier publications and broadcasts. With decades of experience, we ensure clients gain visibility through innovative tactics and persistent follow-up.
Media Campaigns
We execute comprehensive media campaigns to promote entertainment projects, utilizing press releases, interviews, and event coordination. Our team arranges talent appearances and press opportunities, ensuring clients receive targeted exposure. By maintaining relationships with journalists and outlets, we maximize media engagement across print, broadcast, and digital platforms.
Entertainment Promotion
Specializing in entertainment, we promote films, TV shows, and music through strategic partnerships and event-driven publicity. Our expertise includes launching home entertainment labels and introducing new technologies to the market. We work with studios and independent creators to enhance their visibility and connect with audiences globally.
Client Representation
SPPR represents clients ranging from major studios to individual artists, advocating for their projects in the media. We manage publicity for high-profile talent, including actors, directors, and musicians, ensuring their work receives critical acclaim and public attention through coordinated campaigns and media appearances.
Event Publicity
We organize and promote events to generate buzz for entertainment releases, including premieres, festivals, and award ceremonies. Our team handles logistics, media invitations, and coverage coordination, ensuring events achieve maximum exposure and industry recognition through strategic planning and execution.
People
Sue Procko
Founder and President
Sue Procko founded SPPR in 1992 after a career at MGM/UA Home Video. She has over 25 years of experience in entertainment PR, designing campaigns for major studios and talent. She graduated from Kansas State University and serves on boards for EPPS and EAA.
Ed Peters
Vice President
Ed Peters joined SPPR in 2005, managing publicity campaigns and media relations. With 25 years in the industry, he has written for DVDReview.com and held roles at PRo Video News Services. He holds a BA in English from California State University, Northridge.
Julie Siegel
Director of Publicity
Julie Siegel oversees home entertainment campaigns for major studios. She has worked with Fox Home Entertainment and Film Independent, promoting films like *The King's Speech*. She graduated from UCLA and has over 15 years in entertainment PR.
Tim Williams
Senior Account Executive
Tim Williams has led PR efforts for TV and film releases since 2006. He previously wrote for TV Guide Magazine and worked with Mike Nesmith's ventures. He holds a BA in Mass Communications from Bowling Green State University.
Scott Barton
Media Advisor
Scott Barton brings 20+ years of PR experience, representing clients like Elizabeth Taylor and Playboy Entertainment. He has worked with SPPR on media outreach and events, earning the Robert Yeager Humanitarian Award for his nonprofit contributions.
Questions
What services does SPPR offer?
SPPR provides public relations, media campaigns, entertainment promotion, client representation, and event publicity for film, TV, and digital media clients.
How long has SPPR been in business?
SPPR has been operating since 1992, offering over 30 years of expertise in entertainment public relations.
What industries does SPPR specialize in?
We specialize in the entertainment industry, including film, television, music, and digital platforms, working with studios and independent creators.
Can SPPR help with international media coverage?
Yes, our campaigns have secured coverage in national and international media, including publications and broadcasts across multiple countries.
What notable clients has SPPR worked with?
Our clients include major studios like Anchor Bay Entertainment, filmmakers like John Waters, and talent such as Stan Lee and Andy Garcia.
Does SPPR support charitable causes?
Yes, we partner with organizations like EAA and sCare Foundation, supporting HIV/AIDS initiatives and youth-focused charities through PR efforts.
