Stoked to paddle with you!
Nestled amidst the vibrant streets of Jupiter, Florida, Blueline Surf & Paddle Co. is more than just a store. Founded in 2010 by passionate surfers and ocean lovers, Adam and Katy Whittington, our mission extends far beyond just selling equipment. We're a community, a family, and a place where the ocean meets its most enthusiastic enthusiasts.
Our Passion Runs Deep
From the salty spray of the Atlantic Ocean to the peaceful glide of a stand-up paddleboard, we celebrate the boundless joy of life on and around the water. Our founders, avid surfers themselves, recognized a need for a store that caters not just to the physical needs of ocean lovers, but also to the deep-seated desire for a vibrant and welcoming community.
Your Ocean Oasis
At Blueline, you'll find an eclectic selection of high-quality swimwear, apparel, accessories, footwear, boards, and gear for the whole family. We proudly stock renowned brands alongside our own curated selection of innovative products. But it's not just about the gear.
More Than Just a Shop
We're committed to fostering a vibrant and inclusive community. Our events and workshops, like private paddle lessons, board rentals, and community paddle races, are designed to connect people, celebrate the ocean, and foster lasting memories.
Join Our Family
Whether you're a seasoned surfer or just discovering the joys of the ocean, Blueline Surf & Paddle Co. welcomes you with open arms. Join us on this journey, explore the amazing waters of Jupiter, and experience the camaraderie that makes us special.

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