Thomas

At BTB Integrated Marketing, we're dedicated to providing top-notch B2B marketing services to technology-based companies in Raleigh, North Carolina, and beyond. With over 25 years of experience in the industry, our team has the expertise and passion to drive your business forward. As an extension of your marketing department, we're committed to building brands, developing integrated marketing plans, and delivering results that support your sales team.

Our Story

Founded by ex-GE Semiconductor marketers, our agency has always focused on business-to-business marketing. We've been on the client side, so we understand the importance of staying within budget, meeting deadlines, and working within a global brand structure. Our team thrives on learning new technologies and diving into complex client technologies to develop value propositions that resonate with prospects.

Our Services

We offer a comprehensive range of services to support your B2B marketing efforts, including:

• Brand Building & Positioning: We help you build a strong brand from scratch or revitalize your existing brand to resonate with your prospects.
• Integrated Programs: Our comprehensive efforts align messaging across your website, public relations, social media, collateral, video, tradeshows, and outbound marketing to support sales and drive engagement.
• Targeted PR & Technical Content: We write releases, articles, and white papers, and use a precision distribution strategy to deliver content that editors and influencers value.
• Website Design: We help you refine your messaging for the web and organize content into a responsive format.
• Advertising Campaigns: Our team creates memorable campaigns with targeted media planning to support your sales team.
• Tradeshow Graphics & Support: We develop messaging, drive traffic, get you press coverage, create in-booth videos, and prepare ready-to-launch materials to follow-up your leads.
• Videos & Infographics: We write scripts, design, and produce videos to communicate product or service benefits, and create infographics to simplify complex data.
• Special Projects: We supplement your marketing efforts with special projects, such as annual reports, to help you achieve your goals.

Our Mission

Our mission is to create, develop, and implement integrated marketing communications programs for technology-driven B2B companies by serving as an extension of their marketing departments. We're committed to delivering exceptional results that drive your business forward.