Business Details
Tech Marketing Solutions for High-Growth Businesses
Founded by former Microsoft marketing executives, Cadence Preferred brings nearly two decades of experience in delivering specialized marketing solutions for high-tech companies. Our team acts as an extension of your marketing department, leveraging deep industry expertise to create content, campaigns, and strategies that drive awareness, leads, and growth. Through collaborations with Microsoft, IBM, Adobe, Cisco, and Dell, we have executed over 400 Microsoft Partner assets and more than 100 workshops, establishing a proven track record in the tech sector. Our focus on content innovation, combined with proprietary frameworks like the M4 messaging model, enables clients to differentiate their solutions and accelerate market success.As a Preferred Microsoft Vendor and Agency of Record for co-sell workshops, we prioritize client-centric outcomes, ensuring our work resonates with target audiences while aligning with organizational goals. Our services span sales collateral, digital campaigns, video production, and interactive workshops tailored to the unique needs of cloud ISVs and SIs. By adhering to rigorous quality standards and industry best practices, we maintain our reputation as a trusted partner in the high-tech marketing landscape. Our commitment to transparency, measurable results, and continuous improvement ensures clients receive strategic value that extends beyond individual projects, fostering long-term growth and competitive advantage.
Services
Content Creation
Video Production
Digital Campaigns
Workshops
Case Studies
Ebooks & Whitepapers
Presentations
Search Advertising
Social Media Marketing
Sales Acceleration
Highlights and features
- 20 years of experience in high-tech marketing strategy
- Preferred Microsoft Vendor with 400+ successful co-sell assets
- Proprietary M4 messaging model for competitive differentiation
- Global campaign execution across 400+ tech-focused projects
- Interactive workshops tailored to cloud ISV and SI needs
What people say
Excellent content quality
Ideal partner for Microsoft co-sell
Interactive workshops impactful
Accelerated campaign creation
Proven industry expertise
Services
Content Creation
Cadence Preferred crafts compelling marketing content including one-pagers, datasheets, and thought leadership pieces. Our team combines industry insights with proprietary frameworks like the M4 messaging model to produce assets that enhance brand visibility and drive lead generation. Clients benefit from 750+ tailored materials that address competitive differentiation.
Digital Campaigns
We design and execute global demand-generation campaigns using targeted strategies across search, social, and email channels. With 400+ campaigns completed, our approach leverages data-driven targeting and ABM tactics to deliver measurable results, ensuring clients attract qualified prospects and achieve marketing objectives efficiently.
Workshops
Interactive messaging and go-to-market workshops provide actionable strategies for tech firms. Focused on differentiation and co-sell success, these sessions include practical frameworks for creating joint offers. As Microsoft's Agency of Record, we specialize in workshops that accelerate sales growth through proven methodologies.
Video Production
Our video production services create engaging visual content, from animated explainers to live-action pieces. Designed to increase buyer credibility and engagement, these videos enhance SEO performance and conversion rates while effectively communicating complex technical solutions to target audiences.
Sales Acceleration
Cadence Preferred offers strategic guidance to optimize market entry and sales processes. By aligning messaging with customer pain points and leveraging co-sell opportunities, we help tech firms shorten sales cycles and improve conversion rates through customized, research-backed approaches.
Questions
What industries do you specialize in?
We focus exclusively on high-tech firms including ISVs, SIs, and MSPs across Microsoft, Google, AWS, and other major tech ecosystems.
How does your Microsoft partnership benefit clients?
As a Preferred Vendor, we leverage direct collaboration with Microsoft to create co-sell assets and workshops aligned with their latest strategic priorities and market demands.
What types of marketing campaigns do you execute?
We run global demand-gen campaigns, including search/social advertising, email marketing, and content syndication tailored to tech industry verticals and buyer journeys.
How long does a workshop engagement typically last?
Our workshops deliver accelerated results, with most programs designed to establish market-ready strategies within 30 days through intensive, customized sessions.
Can you work with companies outside major tech hubs?
Yes, our virtual collaboration model enables us to support clients worldwide while maintaining consistent quality and expertise in tech-specific marketing needs.
