Building Dreams, One Home at a Time
A Legacy of Fine Jewelry and Exceptional Customer Service
P.R. Sturgill Fine Jewelry has been a cornerstone of the Roanoke Valley for over three generations. Founded on the principles of timeless elegance, impeccable craftsmanship, and unparalleled customer service, we've become known as the region's leading purveyor of exceptional jewelry.
Expert Craftsmanship & Exquisite Designs
Our experienced gemologists and jewelry designers curate a captivating collection of pieces that transcend trends. From classic diamond classics to contemporary, awe-inspiring designs, we have something for every taste and occasion. We also offer custom design services, allowing you to create a truly unique and personalized piece.
Tailored Service & Attention
At P.R. Sturgill, we believe in building genuine relationships with our clients. Our dedicated staff is committed to understanding your individual needs and offering personalized attention throughout your journey.
Fine Jewelry Sales & Repair
- Comprehensive consultations to assess your needs and desires
- Expert advice on jewelry selection and care
- Professional jewelry repairs and restoration services
Custom Jewelry Design
- Collaborative design process with experienced designers
- Detailed wax models and computer-aided design (CAD) technology
- Expert craftsmanship to bring your vision to life
Corporate & Gift Solutions
- Exquisite selection of corporate gifts and promotional items
- Customized gift certificates and gift-wrapping options
- Personalized engraving and engraving services
Exceptional Customer Care
- Personalized financing options for your convenience
- Lifetime appraisal services
- Complimentary gift wrapping and shipping options
Discover the P.R. Sturgill Difference
More than just a jewelry store, P.R. Sturgill is a trusted partner in your journey to find the perfect piece that celebrates your unique story.
Contact us today and discover the dazzling possibilities at P.R. Sturgill Fine Jewelry!

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