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50+ Years
experience
Your Trusted Jewelry Store in Radford, VA
Since 1961, P.R. Sturgill Fine Jewelry has been a trusted name in the jewelry industry, rooted in Radford, Virginia. Our legacy began with jeweler Curtis 'CC' Luffman, who established a reputation for excellence in watchmaking and repair. Over decades, we've evolved while maintaining our commitment to quality, offering an extensive selection of engagement rings, wedding bands, bridal jewelry, and antique pieces. Our team of certified jewelers combines traditional craftsmanship with modern technology, including 3D CAD design and laser repair techniques, to create and restore one-of-a-kind treasures. We pride ourselves on in-house services like ring sizing, gemstone setting, and custom engraving, ensuring every client receives personalized attention.

As a family-owned business since 1963, we prioritize customer relationships and satisfaction, backed by our 100% guarantee on all repairs and restorations. Our expertise spans Victorian, Art Deco, and contemporary designs, making us a regional leader in estate jewelry. With decades of combined experience, our staff provides knowledgeable guidance for every jewelry need, from purchases to appraisals. We remain dedicated to ethical practices, transparency, and preserving the artistry of fine jewelry for future generations.
Services
Custom Jewelry Design On-Site Repairs Jewelry Purchase Antique Jewelry Estate Jewelry Engagement Rings Wedding Bands Bridal Jewelry Fashion Jewelry Watch Repair
Details
  • Year established: 1961
Highlights and features
  • Family-owned since 1961 with deep local expertise in jewelry craftsmanship.
  • Certified jewelers using both traditional techniques and modern 3D CAD technology.
  • In-house repair services guaranteeing quality control from start to finish.
  • Largest antique jewelry selection in Southwestern Virginia spanning multiple eras.
  • 100% satisfaction guarantee on all custom designs and restoration projects.
Services
Custom Jewelry Design
We create personalized jewelry using 3D CAD technology and traditional wax casting methods. Our designers work with precious metals to transform client visions into unique pieces. This service caters to customers seeking one-of-a-kind engagement rings, heirloom reproductions, or signature accessories while maintaining strict quality standards.
On-Site Repairs
Our certified jewelers perform in-house repairs using laser technology and traditional techniques. Services include ring sizing, gemstone replacement, and restoration of antique pieces. We guarantee 100% satisfaction through meticulous attention to detail and preservation of original craftsmanship in every repair project.
Antique Jewelry Sales
We offer the largest antique jewelry selection in Southwestern Virginia, featuring Victorian, Art Deco, and Retro period pieces. Our collection includes rare finds from 1840-1950 alongside modern estate acquisitions. Each piece undergoes expert evaluation to ensure authenticity and quality for collectors and enthusiasts.
Jewelry Purchase
We buy antique, estate, and pre-owned jewelry with options for cash or store credit. Our experts evaluate pieces based on material value, historical significance, and market demand. This service provides convenient liquidation while ensuring proper valuation of customers' unwanted jewelry assets.
Watch Repair
Our technicians handle watch repairs ranging from battery replacements to complex mechanical overhauls. We maintain vintage timepieces and modern watches using specialized tools and techniques. This service ensures accurate timekeeping and preserves the functionality of valuable watches through expert care.
People
Philip Sturgill
Owner
Philip Sturgill acquired the business in 1989 after training under founder Curtis Luffman. With over 40 years in the industry, he combines traditional craftsmanship with modern techniques. His leadership maintains the store's reputation for quality and customer care.
Questions
What services does P.R. Sturgill Fine Jewelry offer?
We provide custom jewelry design, on-site repairs, estate jewelry sales, and jewelry purchasing options including antique and contemporary pieces.
How long has P.R. Sturgill been in business?
Since 1961, we've served Radford and surrounding areas as a family-owned jewelry store specializing in both modern and vintage collections.
Do you offer jewelry repair services?
Yes, we perform all repairs in-house using laser technology and traditional methods, including ring sizing and gemstone setting.
What makes your antique jewelry collection unique?
Our collection spans Victorian, Art Deco, and Retro periods, offering rare pieces from 1840-1950 alongside modern estate selections.
Can you create custom jewelry designs?
Our team uses 3D CAD technology combined with traditional wax casting to craft personalized jewelry from precious metals of your choice.
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