Business Details
50+ Years
experience
Emergency
services
Custom Sign Solutions for Businesses in Onalaska, WI
Lacrosse Sign has been dedicated to helping businesses create impactful first impressions through custom signage solutions since 1917. With over a century of experience, we combine cutting-edge technology, superior craftsmanship, and a team of empowered professionals to deliver tailored signage strategies. Our commitment to customer service is rooted in a deep understanding of the role signage plays in brand identity and business success. We operate with core values of excellence, safety, and integrity, ensuring every project reflects our clients' unique needs and aspirations. Our comprehensive services include sign consulting, design, fabrication, installation, and maintenance, supported by a team of certified experts.We pride ourselves on navigating regulatory challenges, offering energy-efficient solutions like LED conversions, and preserving traditional crafts such as neon sign repair. With facilities across Wisconsin and Minnesota, we serve diverse industries, from local businesses to national chains, with a focus on quality and innovation. Our 50,000+ sq. ft. shop floor and 150+ industry awards underscore our leadership in the signage industry. We prioritize partnerships over transactions, aiming to build lasting relationships that contribute to our clients' long-term success. Our family-owned legacy ensures a culture of accountability, adaptability, and community-driven growth.
Services
Sign Consulting
Sign Design
Custom Sign Fabrication
Vehicle Advertising
Permit Acquisition
Sign Installation
Sign Maintenance
Neon Sign Repair
Logo Design
LED Conversion
Details
- Year established: 1917
Highlights and features
- We have over 100 years of experience in custom signage solutions.
- Our in-house design team creates tailored visual identities for businesses.
- Certified installation experts ensure safe and precise sign placement.
- We handle permitting processes to simplify regulatory compliance.
- 24/7 emergency sign maintenance and repair services are available.
Associations and certifications
- World Sign Associates
What people say
Excellent creative taste
Very happy with service
Wonderful job
Numerous comments on upgraded look
Amazing service quality
Services
Custom Sign Fabrication
We create bespoke signage using premium materials and advanced techniques. Our fabrication process ensures durability and visual impact for outdoor and indoor applications. Clients benefit from tailored solutions that align with brand identity and functional requirements.
Neon Sign Repair
Our experts specialize in restoring neon signs to their original brilliance. Services include diagnostics, tube replacement, and energy-efficient LED conversions. We preserve vintage aesthetics while modernizing functionality for businesses in Onalaska and surrounding areas.
Vehicle Advertising
Transform vehicles into moving billboards with custom vinyl wraps and decals. This cost-effective solution increases brand visibility through targeted geographic exposure. We handle design, material selection, and professional installation.
Sign Installation
Certified technicians ensure safe, code-compliant sign installation. We manage logistics, equipment, and local regulations to deliver seamless implementation. Services include foundation preparation, electrical connections, and final quality checks.
Logo Design
Our designers create scalable logos optimized for signage applications. The process includes concept development, revisions, and format conversion for print and digital use. We focus on creating memorable visual identities that resonate with target audiences.
People
Paul Fuchsel
Owner
With over 45 years in the sign industry, Paul leads with a commitment to quality and customer satisfaction. He has held leadership roles in major sign associations and emphasizes servant leadership principles.
Joel House
President
Joel brings 11 years of operational expertise to his role, combining hands-on experience with strategic vision. His background includes military service and progressive leadership positions within the company.
Jason Schleifer
Operations Manager
With 25 years at Lacrosse Sign, Jason oversees production and installation across three locations. He transitioned from field operations to management, maintaining a focus on technical excellence and team development.
Mike Skroch
VP of Operations
A 20-year operations leader, Mike specializes in aligning business functions to enhance customer experience. He holds advanced degrees in business administration and emphasizes collaborative culture-building.
Corissa Miller
Marketing Director
Corissa leads branding initiatives with a background in marketing and graphic design. Her experience includes renewable energy marketing and chamber of commerce roles before returning to the sign industry.
Questions
Can you install outdoor signs during winter?
Yes, we install signs in most weather conditions, adapting techniques to ensure quality results year-round.
How long does a custom sign project take?
Timelines vary from 1-6 months depending on complexity, permitting, and client decision speed. A consultant provides estimates after project review.
Do you work with existing masonry materials?
Yes, we can integrate client-supplied masonry elements while handling foundation and installation requirements.
What sign types do you create?
We produce digital displays, pylon signs, channel letters, ADA signage, neon signs, vehicle wraps, and more.
Can you design logos for signage?
Our in-house team creates cost-effective logo designs optimized for visibility and brand recognition in physical spaces.
Do you offer sign financing options?
Yes, we provide third-party lease programs with $1.00 buyout options to accommodate client budgets.
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