Business Details
Healthcare Branding & Marketing Solutions
Maricich Health is a healthcare branding, advertising, and marketing communications agency that leverages its proprietary Brandtivity process to navigate the evolving healthcare landscape. Our approach combines strategy, creativity, diversity, and data-driven measurability to align core human truths with business objectives, delivering measurable results for hospitals, health systems, payers, and life science innovators. With decades of experience, we specialize in influencing diverse consumer audiences and healthcare stakeholders through culturally infused campaigns that drive engagement and market share growth. Our team of certified experts, including industry-recognized leaders like CEO Mark Maricich and President David Maricich, has earned accolades from prestigious competitions such as Healthcare Ad Awards and ADDYs.We prioritize purpose-driven marketing that not only grows brands but also improves community health outcomes, offering services from brand development to digital marketing and public relations. Our proprietary Skylight dashboard provides transparent performance tracking, ensuring clients see the direct impact of marketing on business results. Through immersive digital experiences and multicultural ethnographic research, we uncover breakthrough insights that inform brand positioning and messaging strategies. Our commitment to innovation and ethical practices has established us as a trusted partner in the integrated healthcare ecosystem, serving clients ranging from public hospitals to emerging healthcare companies.
Services
Brand Development
Digital Marketing
Media Planning
Public Relations
Content Strategy
Cultural Infusion
Research Services
Strategic Planning
Highlights and features
- We offer a proprietary Brandtivity process for measurable healthcare marketing outcomes
- Our team includes award-winning strategists with decades of healthcare industry experience
- We specialize in culturally infused campaigns targeting diverse healthcare audiences
- Our Skylight dashboard provides real-time marketing performance tracking and analysis
- We combine ethnographic research with data-driven strategies for brand positioning
Associations and certifications
- Healthcare Ad Awards
- Healthcare Marketing Impact Awards
- ADDYs
- Tellys
- MM&M
What people say
Award-winning campaigns
Culturally relevant strategies
Data-driven insights
Effective brand positioning
Multicultural expertise
Services
Brand Development
We create new brand messaging and campaign platforms aligned with organizational strategies. Our approach combines market research with creative execution to inspire audiences and change perceptions. Services include brand positioning, identity development, and campaign creation for healthcare organizations seeking to enhance their market presence.
Digital Marketing
Our digital marketing services include website development, email campaigns, and marketing automation. We target both consumers and healthcare professionals through data-driven strategies. Services feature SEO optimization, content management, and performance analytics using our proprietary Skylight dashboard for measurable results.
Cultural Infusion
This proprietary approach targets general and multicultural healthcare audiences cohesively. We develop campaigns that address diverse patient populations' needs while maintaining brand consistency. Services include cultural research, tailored messaging, and community engagement strategies for improved healthcare outcomes.
Public Relations
We develop strategic public relations plans including media relations and crisis management. Our services help healthcare organizations build media presence and manage communications during critical situations. We focus on creating positive media narratives that align with brand objectives and community health needs.
Research Services
We conduct consumer brand perception studies and multicultural research to uncover insights. Our services include ethnographic studies, stakeholder interviews, and data analysis to inform brand strategies. This research forms the foundation for effective marketing campaigns targeting diverse healthcare audiences.
People
Mark Maricich
CEO & Chief Strategist
Healthcare marketing leader with decades of experience developing brand strategies for hospitals and health systems. Recognized for innovative approaches to multicultural marketing and brand relevance in diverse communities.
David Maricich
President & Chief Creative Officer
Award-winning creative director known for developing impactful healthcare campaigns. Brings strategic vision to brand development and has led teams that have won multiple industry awards including ADDYs and Tellys.
Renita Smith
VP, Brand Strategy
Marketing strategist specializing in healthcare brand positioning and multicultural campaign development. Leads initiatives that combine data analytics with cultural insights to create effective marketing strategies for diverse patient populations.
Debbie Karnowsky
Executive Creative Director
Creative leader with extensive experience in healthcare advertising and campaign execution. Oversees development of broadcast TV spots and brand launch events that effectively communicate complex medical information to diverse audiences.
Russell Droullard
Director of Digital Marketing
Digital marketing expert focused on healthcare analytics and performance measurement. Develops strategies that combine technical expertise with creative solutions to improve online engagement for healthcare organizations.
Questions
What healthcare marketing services do you specialize in?
We specialize in brand development, digital marketing, multicultural campaigns, public relations, and research services tailored to healthcare organizations.
How does your Brandtivity approach differ from traditional marketing?
Brandtivity combines strategy, creativity, and data analytics to align business goals with human truths, creating campaigns that drive measurable health outcomes.
Do you work with both hospitals and private healthcare providers?
Yes, we serve hospitals, health systems, payers, retail providers, and life science innovators across the healthcare ecosystem.
How do you measure campaign effectiveness?
We use our proprietary Skylight dashboard for real-time performance tracking and analysis of marketing funnel metrics to demonstrate business impact.
Can you handle multicultural healthcare marketing campaigns?
Our Cultural Infusion approach creates cohesive campaigns targeting both general and multicultural audiences with tailored messaging strategies.
What awards have you received for healthcare marketing?
We've earned recognition from Healthcare Ad Awards, Healthcare Marketing Impact Awards, ADDYs, Tellys, and MM&M for our innovative campaigns.
