Precise Communications

At PRecise Communications, we are passionate about connecting leading brands with multicultural audiences through culture, care, and communications. As an award-winning public relations firm, we have been driven by a purpose to reinforce the power of culture, diversity, equity, and inclusion in marketing communications. For over 20 years, we have been helping influential companies, brands, and organizations connect with African Americans and U.S. Hispanics through meaningful and culturally relevant communications programs.

Our Expertise: Precision-Crafted Solutions

Our name, PRecise, is more than just a name - it's a promise. Everything we do is rooted in precision, strategy, and a deep understanding of the complex and ever-changing cultural landscape. We don't just throw things against the wall and hope they stick; we take the time to listen, understand, and craft customized solutions that deliver results. Our services encompass media relations, digital marketing, experiential engagements, and diversity, equity, and inclusion consulting and programming.

Our Areas of Focus

Media Relations: We secure press coverage that drives results and enhances your brand's reputation.

Digital Marketing: We craft and execute digital strategies that engage your target audience and drive conversions.

Experiential Engagements: We curate memorable experiences that foster brand loyalty and advocacy.

Diversity, Equity, and Inclusion Consulting and Programming: We help you navigate the complexities of DEI and craft programs that drive meaningful connections.

Who We Are: Our Team of Cultural Communicators

At PRecise, we're a collective of seasoned veterans and fresh-faced Gen Zers united by our passion for cultural communications. Our team comprises culturally fluent experts who understand the complexities of today's diverse consumer landscape, changing media environments, evolving marketing trends, and cultural influences. We're your partners who love what we do.

Meet Our Leadership

• Alexis Davis Smith, President & CEO: Alexis is the mastermind behind PRecise. With a background in strategic planning and business development, she leads our team with vision and dedication.
• Hillary John, Executive Vice President: Hillary brings her expertise in communications and marketing to our team, driving growth and innovation.
• Tracey Bowen, Senior Vice President: With over two decades of experience in public relations and marketing, Tracey leads our team in client services and project management.

Our Achievements

• Over 20 years of successful client partnerships
• 40+ clients across Fortune 500 companies, national nonprofits, academic institutions, and large established organizations
• 150+ projects completed, spanning media relations, digital marketing, experiential engagements, and diversity, equity, and inclusion consulting and programming
• 16 industry awards and recognition, including Top Atlanta PR Agency and Featured in Forbes
• Guinness World Record holder for Most people attending a promotional event for a car brand

Join the PRecise Family

We're always looking to collaborate with like-minded professionals who share our passion for cultural communications. Explore our career opportunities and view our team's profiles to learn more about our company culture.