Business Details
27 Years
experience
Multicultural PR Experts for Fortune 500 Brands
We are Precise Communications, an award-winning public relations agency driven by a passion to connect leading consumer brands with multicultural audiences. For over 25 years, we have specialized in engaging African American/Black and U.S. Hispanic/Latinx communities through culturally relevant strategies that enhance brand reputation and drive market growth. Our approach combines precision and purpose, ensuring every campaign aligns with both client objectives and cultural nuances. We prioritize strategic listening to develop tailored solutions that foster community acceptance and brand loyalty.Our team of seasoned professionals and emerging talent brings diverse expertise in media relations, digital marketing, and experiential engagements. Recognized with 16 local industry awards and featured in the Smithsonian, we deliver measurable results through millions of media placements and trillions of impressions. As partners to Fortune 500 companies and national nonprofits, we remain committed to innovation, cultural fluency, and ethical communication practices that create lasting impact.
Services
Media Relations
Digital Marketing
Experiential Engagements
Media Training
Influencer Marketing
Content Creation
Social Media Management
Event Planning
Sponsorship Management
Brand Development
Details
- Year established: 1999
Highlights and features
- 25 years of specialized experience in multicultural PR
- Proven success with Fortune 500 clients and global brands
- Culturally fluent team spanning multiple generations
- Award-winning strategies recognized by industry leaders
- Data-driven approach with measurable media impact
Services
Media Relations
We develop strategic media outreach programs that connect brands with multicultural audiences through targeted press coverage. Our team secures placements in top-tier publications while maintaining cultural relevance. With decades of industry relationships, we craft narratives that enhance brand credibility and visibility.
Digital Marketing
Our digital strategies combine social media management and content creation to engage diverse audiences. We optimize online presence through culturally tailored messaging that drives engagement metrics. Services include influencer partnerships and data-driven campaign adjustments for maximum ROI.
Media Training
We prepare executives for media interactions with specialized training in English and Spanish. Our Emmy-award winning coaches focus on message delivery, interview techniques, and crisis communication. Training programs ensure consistent brand representation across multicultural platforms.
Experiential Engagements
We create immersive brand experiences that resonate with multicultural consumers. Through live events and interactive campaigns, we foster emotional connections between brands and target audiences. Our approach combines cultural insights with measurable engagement outcomes.
Influencer Marketing
We connect brands with culturally relevant influencers who authentically represent target demographics. Our network includes creators across African American and Hispanic communities. Campaigns focus on organic content that drives authentic consumer connections and brand loyalty.
People
Alexis Davis Smith
President & CEO
Founder of Precise Communications with 25+ years in multicultural PR. Recognized by PRWeek as a Woman of Distinction. Leads strategic direction while maintaining hands-on client engagement. Expert in brand-culture connections.
Hillary John
Executive Vice President
Seasoned PR professional with expertise in strategic counsel and agency operations. Joined as first managing director in 2022. Brings extensive experience in multicultural campaign execution and team leadership.
Janice Lusky Greenspan
Senior Vice President
U.S. Hispanic media specialist with deep industry connections. Develops targeted strategies for Hispanic/Latinx audience engagement. Over 15 years of experience in cross-cultural communications and media relations.
Brenda Wood
Media Trainer
Emmy Award-winning journalist enhancing the firm's media training capabilities. Specializes in broadcast media preparation and spokesperson development. Atlanta-based with national media experience across multicultural platforms.
Questions
What makes your PR agency different from competitors?
We specialize exclusively in multicultural audience engagement with 25 years of proven success connecting Fortune 500 brands with African American and Hispanic communities through culturally precise strategies.
Which industries do you work with most frequently?
We primarily serve consumer brands, automotive companies, entertainment studios, and national nonprofits seeking to expand their multicultural market presence through strategic communications.
How do you measure campaign success?
We track media placements, audience engagement metrics, and brand sentiment analysis while providing regular reporting on cultural relevance and market penetration improvements.
Can you work with international brands?
Yes, we've helped 4 leading global brands develop multicultural strategies in the U.S. market, combining international brand consistency with local cultural insights.
Do you accept new startup clients?
We focus on established organizations with proven track records. Our expertise lies in enhancing existing brands rather than launching new market entrants.
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