Claire McKinneypr

Business Details

21 Years

experience

Book Marketing & Public Relations Experts

Claire McKinneypr has been dedicated to empowering authors and creators through innovative marketing strategies for over two decades. Our expertise spans both traditional and digital PR, with a proven track record of amplifying voices across diverse genres including fiction, non-fiction, memoirs, and self-help. Founded by Claire McKinney, a seasoned publicist with appearances on the Today Show and CSPAN, our team combines deep industry knowledge with cutting-edge digital marketing techniques to deliver targeted media coverage. We specialize in advanced niche media mining, crafting customized pitches, and leveraging owned media platforms to build brand ambassador networks. Our commitment to excellence is reflected in our collaborations with major publishing houses and our clients' success stories, including increased book sales and expanded audience reach.

With a focus on measurable results, we provide comprehensive services ranging from press kit development to podcast campaigns and social media strategy. Our team's academic credentials and practical experience, including a forthcoming M.S. in Digital Marketing from Rutgers Business School, ensure our clients receive expert guidance tailored to their unique needs. We maintain transparency through written progress reports and prioritize client education through webinars and resource materials. Our dedication to professional standards is evidenced by our work with award-winning authors and industry recognition from publishing professionals.

Services

Book Marketing Digital PR Media Campaigns Social Media Strategy Press Kit Development Podcast Outreach Brand Consulting Content Creation Media Training PPC Advertising

Details

Year established: 2005

Highlights and features

20+ years of book marketing expertise with major publishing houses
Customized media strategies for targeted audience engagement
Proven success with national TV and podcast placements
Advanced digital marketing skills including social media analytics
Transparent reporting with written progress updates

What people say

Superb job publicizing my book Worth every penny Don't miss a trick Raise company profile Creative and enthusiastic

Website

Update Listing

Services

Book Marketing

Our book marketing services combine advanced niche media mining with customized outreach strategies to maximize author visibility. We analyze target audiences and develop tailored media lists encompassing print, radio, television, blogs, and influencers. With 20+ years of publishing industry experience, we create comprehensive campaigns that include press kit development, interview coordination, and national media placements. Our approach ensures authors receive targeted coverage aligned with their specific genre and audience demographics.

Digital PR

Digital public relations services focus on building brand authority through owned, earned, and paid media strategies. We develop content marketing plans, conduct competitor analysis, and create brand value propositions that resonate with target audiences. Our team manages social media platforms, designs visual content, and implements SEO strategies to enhance online presence. With expertise in digital tools and platforms, we help authors establish thought leadership and maintain consistent brand messaging across all digital channels.

Media Campaigns

Our media campaign services include comprehensive press outreach strategies targeting traditional and digital platforms. We create customized media lists, craft compelling pitches, and secure placements in print, radio, television, and online outlets. The team specializes in podcast outreach, influencer partnerships, and blogger network connections. With established relationships in publishing circles, we ensure authors receive strategic media exposure that translates to increased book sales and audience engagement.

Social Media Strategy

We develop data-driven social media strategies that build brand ambassador networks and drive organic engagement. Our services include content calendars, audience analysis, and platform-specific optimization for Twitter, Instagram, Facebook, and LinkedIn. The team provides social media training and consulting to help authors maintain consistent messaging. We also offer graphic design services and content creation to ensure professional-quality posts that align with overall marketing objectives.

PPC Advertising

Our paid advertising services focus on targeted PPC campaigns that maximize return on investment for authors. We conduct keyword research, create compelling ad copy, and optimize campaigns across Google Ads and social media platforms. The team specializes in reaching book-buying audiences through strategic placement and demographic targeting. We provide detailed analytics and campaign adjustments to ensure optimal performance and measurable results for our clients.

People

Claire McKinney

Publicist/CEO

20+ year PR veteran with Today Show and CSPAN appearances. Former senior positions at major publishing houses. Expert in book marketing and digital PR strategies. Holds M.S. in Digital Marketing from Rutgers Business School.

Sonya Dalton

Digital PR Coordinator

Rutgers graduate with psychology and art history background. Specializes in digital platform outreach and graphic design. Experienced in blogger and influencer network development. Passionate about creative projects and tech applications.

Grace Remshifski

Social Media Assistant

Recent Monmouth University marketing graduate with graphic design minor. Focus on social media strategy and content creation. Combines creative skills with marketing analytics. Experienced in true crime podcast production and digital content development.

Questions

What types of authors do you work with?

We serve indie and self-published authors across all genres including fiction, non-fiction, memoirs, self-help, cookbooks, and children's books. Our clients range from debut authors to established writers seeking expanded reach.

How do you measure campaign success?

We track media placements, audience engagement metrics, and book sales performance. Clients receive written progress reports detailing campaign activities and measurable outcomes against established goals.

What's included in your book marketing packages?

Packages include advanced niche media mining, customized pitches, press kit development, interview coordination, podcast outreach, and social media strategy. We offer basic, extended, and custom options tailored to author needs.

Do you guarantee media coverage?

While we cannot guarantee specific placements, our proven track record shows consistent success in securing media opportunities. We focus on strategic outreach to maximize coverage probability through established industry connections.

How do you handle digital marketing?

Our digital strategy combines content creation, social media management, and SEO optimization. We develop brand value propositions, conduct competitor analysis, and implement targeted advertising campaigns to build online presence and audience engagement.