Claire McKinneypr

At Claire McKinney Public Relations, LLC, we are dedicated to providing the highest level of service to authors and creators who seek to build their personal brands and promote their products using cutting-edge digital and traditional marketing strategies. Our team is led by Claire McKinney, a seasoned publicist and CEO with over 20 years of experience in the industry. Claire has appeared on the Today show and CSPAN as an expert on publishing and has traveled extensively to speak to audiences about Digital and Traditional PR. She has worked with notable clients such as Douglas Wood, James Jennings, and Scholastic, and has held senior-level positions at several prestigious publishing companies in New York City, including Hyperion Books for Children, Putnam, Bloomsbury (USA), Little, Brown, Miramax, and Henry Holt and Company. Claire is set to receive her M.S. in Digital Marketing in May 2022 from Rutgers Business School.

Services

At Claire McKinney Public Relations, LLC, we offer a range of services designed to help our clients achieve their marketing and public relations goals. Here are some of the services we provide:

Book Marketing

We have over twenty years of experience in book marketing and have worked with a wide range of best-selling books and authors across all popular genres. Our book marketing packages include Advanced Niche Media Mining, a process where we analyze potential audiences and markets for your book and find the right media to pitch to reach them, including print, radio, television, blogs, websites, influencers, and podcasts. We then customize our pitches and communications to yield the most targeted coverage for our clients.

Digital Marketing

To be noticed and heard when promoting or selling yourself and your products online, you must employ the latest digital marketing strategies. At Claire McKinney Public Relations, LLC, we have advanced skills in creating content and using digital tools to promote it. We can help you find your unique path that will lead to growth by employing paid, earned, and owned media tactics.

Public Relations

Public relations is using language and communications skills in the right venue(s) to promote people, products, and ideas. Our team of experts can provide the strategies and tactics you need to make your product and presence known. Whether you want to be famous, sell your product, or boost your business, we can help.

At Claire McKinney Public Relations, LLC, we believe that marketing is not the same as public relations. While marketing is focused on promoting a product or service, public relations is focused on building and maintaining a positive image and reputation for a person or organization. Our team of experts can help you navigate the complex world of public relations and ensure that your message is heard loud and clear.

In addition to our core services, we also offer digital PR, courses, and campaigns tailored to meet the unique needs of our clients. Contact us now to learn more about how we can help you achieve your marketing and public relations goals.