Blue Mandolin Marketing

For over twenty years, Blue Mandolin Marketing has been providing marketing and design services across the Southeast. Now, our experience and know-how are centered in the Yadkin Valley, offering our neighbors local, trustworthy marketing and web site design in Elkin, Mt. Airy, Wilkesboro, and across the Piedmont of North Carolina. Our business model is a bit different from traditional advertising agencies. Rather than incurring costly overhead with a large staff, we build experienced teams to suit the specific needs of each individual client. This approach allows us to offer services more efficiently and competitively.

Our Approach to Marketing Services

Our approach has several key advantages over traditional agency models. We can build customized project teams to better serve each individual client, bringing in industry experts only for the specific project needs. This prevents "agency groupthink, " where ideas and design approaches become similar and stale. A permanent team of experienced marketing professionals and project managers ensures that the customized project team provides smooth and satisfactory work, while keeping the strategic focus on the established goals and objectives of the client.

Marketing Plans and Strategies

Success starts with a good plan. Before the creative stage of a project begins, we address fundamental marketing principles to ensure that not only will your program "say things right, " but more importantly "say the right things." We understand that even the most attractive promotional design can miss its target if not based on sound marketing strategy. By first asking the right questions, we gain an insight into how your current customers find, request, and purchase your products. It is only after we understand your business that we apply years of experience and proven marketing techniques to achieve your goals.