Business Details
30 Years
experience
Emergency
services
Trusted Public Relations & Strategic Marketing Services
Founded in 1996, our firm brings over 35 years of expertise in public relations and strategic marketing communications. We specialize in crafting compelling narratives that elevate brand visibility through integrated media strategies. Our team combines deep industry knowledge with a commitment to ethical practices, delivering measurable results for clients across diverse sectors. With a focus on personalized service, we prioritize understanding each client's unique needs to develop targeted campaigns that drive business growth. Our crisis communications expertise and award-winning track record demonstrate our ability to navigate complex challenges and transform them into opportunities for client success. 
Services
Media Relations
Crisis Communications
Social Media Strategy
Brand Positioning
Editorial Services
Public Affairs Support
Media Training
Website Development
Speech Writing
Thought Leadership
Details
- Year established: 1996
Highlights and features
- We offer over 35 years of experience in B2B and consumer public relations
- Our team includes a Silver Anvil Award-winning crisis communications expert
- We provide personalized service with senior-level direct involvement
- We maintain strict ethical standards and avoid conflicts of interest
- Our approach combines journalistic insight with strategic marketing expertise
What people say
Passionate about PR
Tech savvy
Excellent results
Highly recommend
Consummate professionalism
Services
Media Relations
We develop strategic media campaigns to secure press coverage in top-tier publications and broadcast outlets. Our approach combines journalistic expertise with deep media contacts to position clients as industry thought leaders. With proven success in placing stories across diverse sectors, we help brands build credibility and visibility through targeted media engagement.
Crisis Communications
Our crisis management experts create proactive strategies to protect and enhance client reputations during challenging situations. We provide real-time response development, media coordination, and stakeholder communication. With experience handling high-profile cases across multiple industries, we help organizations navigate crises while maintaining trust and minimizing reputational damage through transparent, strategic communication.
Social Media Strategy
We create integrated social media campaigns that amplify brand messaging across digital platforms. Our approach combines content development, audience engagement, and analytics to build online presence. By aligning digital strategies with traditional PR efforts, we help clients maintain consistent messaging while leveraging emerging platforms to reach target audiences effectively.
Brand Positioning
We develop comprehensive brand strategies that define unique value propositions and market differentiation. Our process includes competitive analysis, messaging development, and positioning frameworks tailored to business objectives. By aligning brand identity with market opportunities, we help organizations establish clear, compelling narratives that resonate with target audiences and drive business growth.
Media Training
Our media training programs prepare executives and subject matter experts for effective media interactions. We provide interview simulation, message development, and on-camera coaching to build confidence and communication skills. With a focus on both traditional and digital media, we ensure spokespeople can deliver key messages clearly and maintain control during interviews across all media formats.
People
Nina Dietrich
Founder & Principal
With over 35 years in public relations, Nina founded her firm in 1996 after leading roles at top agencies and Fortune 500 companies. Recognized with the Silver Anvil Award, she specializes in crisis communications and media strategy, serving diverse industries while maintaining strict ethical standards.
Questions
What industries do you specialize in?
We work with clients across real estate, financial services, law, healthcare, technology, education, consumer goods, and professional services sectors.
How do you measure PR success?
We track media placements, message penetration, audience engagement metrics, and business outcomes like lead generation and brand awareness improvements.
Can you handle international PR needs?
While based in the US, we have experience managing global campaigns and working with international media outlets and foreign government clients.
What's your crisis communications approach?
We develop proactive response strategies, provide real-time media coordination, and focus on transparent communication to protect and rebuild reputations during challenging situations.
How do you develop media relationships?
Through years of ethical engagement, we've built trust with journalists by providing valuable story ideas, respecting deadlines, and maintaining professional integrity in all media interactions.
