Business Details
18 Years
experience
Expert Corporate & Non-Profit Event Planning Services
Events North was founded in 2008 by Allison Beers, a seasoned event management professional with over 20 years of industry experience. Our company was established to address the lack of transparency in traditional event planning practices, introducing an open budgeting process that eliminates markups on vendor services. We specialize in corporate events, non-profit gatherings, and venue management, serving clients in Northern Michigan and globally. Our approach focuses on ethical practices, flat-rate pricing, and leveraging strong vendor relationships to maximize client budgets. We coordinate technical requirements, speaker bookings, and logistical details while maintaining complete cost transparency.With recognition as a top industry leader and multiple awards for excellence in event planning, we combine expertise with personalized service to deliver exceptional results. Our team's deep understanding of local and statewide resources ensures seamless execution for conferences, incentive trips, product launches, and more. We prioritize client goals through customized planning and maintain active involvement in community organizations to enhance our service capabilities.
Services
Corporate Events
Non-Profit Events
Venue Management
Event Coordination
Meeting Planning
Incentive Trips
Conference Management
Trade Show Planning
Product Launches
Speaker Booking
Details
- Year established: 2008
Highlights and features
- We offer 20+ years of event management experience with ethical pricing practices
- Our flat-rate pricing model eliminates vendor service markups
- We negotiate exclusive discounts through established vendor relationships
- Our team coordinates technical requirements and logistical details
- We maintain complete budget transparency throughout the planning process
What people say
Flawless day-of logistics
Meticulous attention to detail
Total professionalism
Warm connection to mission
Services
Corporate Event Planning
We specialize in comprehensive corporate event planning with transparent budgeting practices. Our team coordinates technical requirements, speaker bookings, and vendor negotiations while maintaining ethical pricing models. Clients benefit from our industry relationships that secure competitive pricing without markups, ensuring maximum value for conferences, incentive trips, and business meetings. Our approach combines 20+ years of experience with personalized service to deliver exceptional results.
Non-Profit Event Management
Our non-profit event services include fundraising coordination and volunteer management with discounted pricing. We help organizations maximize their impact through strategic planning and vendor partnerships. Our expertise in non-profit logistics ensures seamless execution of galas, benefit concerts, and community events while maintaining budget transparency and mission alignment.
Venue Management
We provide comprehensive venue management solutions including rental program development and marketing strategies. Our services cover operational planning, staff training, and onsite event coordination. With experience managing diverse venues like Kirkbride Hall and Historic Barns Park, we optimize facility usage while maintaining cost efficiency and operational excellence.
Event Coordination
Our event coordination services handle technical requirements, performer bookings, and logistical details with precision. We act as an extension of client teams to ensure seamless execution of conferences, trade shows, and product launches. Our 20+ years of experience guarantee meticulous attention to detail while maintaining transparent budget management throughout the planning process.
Speaker Booking
We coordinate speaker engagements and entertainment bookings for corporate and non-profit events. Our services include identifying appropriate talent, negotiating contracts, and managing logistics. With industry expertise and established relationships, we secure speakers who align with event objectives while maintaining budget transparency and ensuring flawless execution.
People
Allison Beers
CEO and Founder
Founded Events North in 2008 after working with global event agencies. Recognized as a top 40 under 40 industry leader and inducted into Michigan's Event Planner Hall of Fame. Holds event management certification from George Washington University.
Meg Gutowski
Senior Meeting and Event Manager
Experienced event professional with expertise in corporate and non-profit event execution. Manages complex logistical requirements and vendor coordination for high-profile conferences and incentive programs.
Arianna Bowman
Meeting & Event Coordinator
Handles day-to-day event planning details with focus on technical requirements and client communication. Ensures seamless execution of conferences, trade shows, and special events.
Susie Matyas
Project Manager
Coordinates event logistics and manages client relationships with emphasis on budget transparency. Oversees multiple projects simultaneously while maintaining strict attention to detail.
Questions
What types of events do you specialize in?
We specialize in corporate events, non-profit conferences, incentive trips, product launches, and venue management services across Northern Michigan and globally.
How does your pricing model work?
We charge a flat rate for event management services with no markups on vendor costs, passing all discounts directly to clients for complete budget transparency.
Do you work with non-profit organizations?
Yes, we offer discounted rates for non-profits and have extensive experience managing fundraising events, galas, and community programs.
What areas do you serve?
While based in Traverse City, Michigan, we work with clients worldwide, leveraging local knowledge for Northern Michigan events.
How do you ensure event success?
We combine 20+ years of experience with meticulous planning, technical expertise, and strong vendor relationships to guarantee flawless event execution.
Can you handle specific event components?
Yes, we offer both full-service management and à la carte support for specific event elements as needed.
