Business Details
25 Years
experience
Your Destination for Southern Style & Home Decor in Smithfield
Founded in 2001 by Victoria Brown, our store has become a trusted destination for women seeking unique apparel, home decor, and high-quality craft supplies. With a passion for creativity and a commitment to quality, we have cultivated a vibrant community hub where style meets inspiration. Our curated collection features Southern-inspired apparel, tasteful home decor, and fun accessories from beloved brands like Simply Southern, Glory Haus, and Dixie Belle Paint. Managed by Victoria's daughters, Christi Chatham and Haley Bunch, our team combines decades of retail expertise with personalized service to help customers discover their perfect style.We pride ourselves on offering a carefully selected range of products that reflect our customers' unique tastes and lifestyles, ensuring every shopping experience is both enjoyable and rewarding. From Brumate drinkware to Corkys shoes, we bring style and charm to everyday life while celebrating the beauty of self-expression. Our friendly staff is dedicated to providing exceptional service, making Victoria's Rose the go-to destination for finding that special something or upgrading your personal space.
Services
Apparel
Home Decor
Craft Supplies
Gift Certificates
Accessories
Seasonal Sales
Branded Merchandise
Paint & Decor Tools
Southern Lifestyle Products
Specialty Gift Items
Details
- Year established: 2001
Highlights and features
- Family-owned since 2001 with generational retail expertise
- Curated Southern-inspired collection from trusted brands
- Personalized service from knowledgeable local staff
- Unique combination of apparel, home decor, and craft supplies
- Community-focused shopping experience with special events
Services
Southern Apparel
Our Southern-inspired apparel collection features stylish tees, dresses, and accessories from brands like Simply Southern and Glory Haus. We offer trendy yet timeless pieces that reflect regional charm while maintaining quality craftsmanship. Customers can find everything from casual wear to special occasion outfits in a variety of sizes and styles.
Home Decor
Curated home decor items include Dixie Belle chalk mineral paint, decorative toppers, and functional accents that enhance any living space. Our selection balances Southern tradition with modern aesthetics, offering both DIY materials and finished pieces for immediate enjoyment.
Craft Supplies
We provide premium craft materials including paint, tools, and project kits that support creative expression. Our inventory features brands like Blue Q and Swedish dish cloths, catering to both experienced crafters and beginners looking to explore new hobbies.
Gift Certificates
Digital and physical gift certificates offer flexible gifting options for any occasion. Available in multiple denominations, these certificates provide recipients access to our full range of Southern-inspired products, making them perfect for birthdays, holidays, or special celebrations.
Seasonal Sales
Regular seasonal promotions feature discounted merchandise across all product categories. Current offers include 60% off summer items, providing customers opportunities to refresh their wardrobes or home decor while enjoying significant savings on quality products.
People
Victoria Brown
Founder
Established Victoria's Rose in 2001 with a vision to create a community-focused retail space celebrating Southern creativity and style.
Christi Chatham
Co-Manager
Manages daily operations with extensive retail experience, ensuring quality customer service and product selection.
Haley Bunch
Co-Manager
Oversees inventory and brand partnerships, leveraging deep knowledge of Southern lifestyle products and customer preferences.
Questions
What types of products does Victoria's Rose offer?
We carry Southern-inspired apparel, home decor, craft supplies, accessories, and specialty gifts from brands like Simply Southern and Dixie Belle Paint.
Do you offer online shopping options?
Yes, our Shopify-powered website provides full product access with secure checkout and shipping options.
What are your store hours?
Please check our website or call 757-365-4788 for current operating hours and holiday schedules.
Can I purchase gift certificates?
Digital and physical gift certificates are available in any denomination through our website or in-store.
Do you have return and exchange policies?
Yes, our return policy details are available on our website with clear guidelines for merchandise returns.
What payment methods do you accept?
We accept major credit cards, PayPal, and Apple Pay for both online and in-store purchases.
