Business Details
50 Years
experience
Your Trusted Destination for Fine Jewelry & Art in Carmel
Tamara G Designs embodies the American Dream through its rich history of innovation and relationship-driven service. Founded in 1976 by three visionariesGavin, Tamara, and Jamesthe company began as Steinbeck Jewelers on Cannery Row, Monterey, CA. In 1985, Tamara pioneered the concept of selling lab-grown gemstone jewelry in a fine jewelry setting, launching Elegant Illusions, which expanded to 33 stores nationwide. Renamed Tamara G in 2008, the company now operates two locations, maintaining its mission of building lasting client relationships. With over 40 years of expertise, our team specializes in natural and lab-grown gemstones, art gallery curation, and personalized service.We prioritize hiring staff who excel in fostering connections, ensuring every client feels valued. Our commitment to quality and community has made us a trusted name in jewelry, serving customers from Monterey to Carmel, CA. We pride ourselves on blending craftsmanship with integrity, offering exceptional products while supporting major life events. Whether you're a returning customer or new to our brand, we guarantee unparalleled service and jewelry that reflects your unique story.
Services
Jewelry Sales
Lab-Grown Gemstones
Natural Gem Jewelry
Art Gallery Exhibits
Custom Jewelry Design
Details
- Year established: 1976
Highlights and features
- We offer 40+ years of expertise in gemstone jewelry craftsmanship.
- Our team specializes in lab-grown and natural gemstone education.
- We maintain a relationship-driven approach to personalized service.
- Our Carmel gallery features curated art alongside luxury jewelry.
- We guarantee exceptional quality backed by decades of industry experience.
Services
Jewelry Sales
We offer an extensive selection of lab-grown and natural gemstone jewelry, including rings, earrings, necklaces, and bracelets. Our inventory combines timeless designs with contemporary pieces, catering to diverse tastes. Each item is crafted to meet strict quality standards while maintaining affordability.
Lab-Grown Gemstones
Our lab-grown gemstone collection provides ethical alternatives to mined stones, featuring diamonds, sapphires, and emeralds created through advanced technological processes. These stones match natural gems in appearance and durability while offering environmental and cost benefits to conscious consumers.
Art Gallery Exhibits
The Carmel location features an integrated art gallery showcasing works from emerging and established artists. This unique combination allows customers to explore complementary jewelry and art pieces, creating cohesive personal collections within a single destination.
Custom Jewelry Design
We specialize in creating one-of-a-kind jewelry pieces tailored to individual preferences. Our designers work closely with clients to develop custom engagement rings, heirloom restorations, and personalized keepsakes using both traditional and modern techniques.
Gemstone Education
Our experts provide comprehensive guidance on gemstone properties, quality factors, and care practices. This educational approach empowers customers to make informed decisions about their purchases while building long-term trust and understanding of their investments.
People
Tamara
Founder
Co-founded the company in 1976, pioneering lab-grown gemstone jewelry retail. Transformed the business through strategic expansions and rebranding efforts while maintaining core relationship-driven values.
Gavin
Co-Founder
New Zealand-born educator who helped establish Steinbeck Jewelers in 1976. Brought international perspective to the company's early development and customer service philosophy.
James
Co-Founder
Self-made business coach instrumental in shaping the company's growth strategies. Provided operational expertise during the brand's formative years and expansion phases.
DeAnn
Team Leader
Joined in 1996 and became key to store operations. Transitioned from temporary role to leadership position, contributing to both retail and corporate functions over 27 years.
Tania
Operations Manager
Relocated from Seattle to join the team, quickly rising to manage critical expansion projects. Played vital role in scaling from four to 33 stores during peak growth years.
Questions
What types of jewelry do you offer?
We specialize in lab-grown and natural gemstone jewelry including rings, earrings, necklaces, and bracelets, with both ready-made and custom options available.
Do you sell lab-grown gemstones?
Yes, we offer ethically produced lab-grown diamonds, sapphires, and emeralds that match mined gems in quality at more accessible price points.
Where are your stores located?
We operate two locations: Steinbeck Jewelers at 711 Cannery Row, Monterey, CA 93940 and Tamara G Gallery & Jewelers in Carmel, CA 93921.
Do you offer custom jewelry design?
Yes, our designers create bespoke pieces tailored to your specifications, including engagement rings, heirloom restorations, and personalized keepsakes.
What makes your business unique?
We combine 40+ years of jewelry expertise with relationship-driven service, offering both gemstone jewelry and curated art galleries in a single destination.
