VRTCAL Markets

VRTCAL is a demand-path optimization (DPO) platform designed to maximize ad revenue and efficiency for publishers, advertisers, and DSPs. We offer a comprehensive suite of technologies and services that connect demand and supply seamlessly, while maintaining transparency and compliance with privacy regulations.

Our Vision

Our vision is to empower publishers and advertisers to achieve optimal performance and drive sustainable growth in the digital advertising industry. We believe in fostering stronger connections between demand and supply through transparency, efficiency, and technological innovation.

1. Direct Demand-to-Supply Connection

• Native ad units for display, interstitial, companion, and video/CTV formats
• SDKs for seamless integration with any ad server
• Real-time data and performance analytics
• Transparent and accountable pricing models

2. Demand-Side Platform (DSP)

• Programmatic access to premium inventory from top publishers
• Advanced targeting and optimization capabilities
• Real-time reporting and analytics
• 24/7 customer support

3. Publisher Solutions

• Mediation and optimization of ad revenue
• Data-driven analytics and reporting
• Transparent pricing and performance reporting
• Technical support and consulting services

4. Resources and Tools

• Utility SDK for seamless integration with various ad tech solutions
• Intentr Decisionr for advanced data-driven optimization
• Trafficr for real-time traffic analytics
• Overlayr for transparent performance tracking and optimization

5. Market Expertise

• Competency in cookieless tracking and privacy compliance
• In-depth understanding of industry trends and best practices
• Global team of experienced professionals with deep industry knowledge

Why Choose VRTCAL?

• Transparency and Accountability: We believe in open communication and providing clear performance metrics.
• Data-Driven Optimization: Our technology and services are backed by data analytics for continuous optimization.
• Vertical Integration: Our unique architecture eliminates the need for multiple providers, reducing complexity and increasing efficiency.
• Personalized Support: Our dedicated team provides tailored support and guidance to meet your specific needs.