Business Details
50+ Years
experience
Trusted Wholesaler of Fine Wines & Luxury Spirits in St. Paul
Oxford Street Merchants is a family-owned, full-service sales company specializing in fine wines and luxury spirits. Since 1953, we have built a reputation for excellence through our accredited specialists, extensive product knowledge, and commitment to delivering premium beverage solutions. Our team prioritizes education, training, and accreditation to ensure unparalleled service for clients. We curate a world-class portfolio of iconic wines, luxury spirits, and niche producers, reflecting our passion for quality and innovation. Our concierge services include wine and spirits dinners, product education, and corporate gifting programs tailored to elevate client offerings.With decades of combined experience, we maintain a focus on trustworthiness and enduring relationships. Our dedication to brand stewardship and storytelling sets us apart as a trusted resource for the hospitality industry. We operate across multiple U.S. locations, ensuring accessibility and localized expertise. Our mission remains to provide comprehensive, relevant products and information that empower clients to succeed. Through continuous learning and a commitment to excellence, we strive to be the preeminent luxury beverage wholesaler in the United States.
Services
Fine Wine Distribution
Luxury Spirits
Concierge Service
Product Education
Corporate Gifting
Details
- Year established: 1953
Highlights and features
- We offer decades of expertise in luxury beverage distribution.
- Our team holds advanced certifications from leading industry institutions.
- We curate a world-class portfolio of iconic and niche producers.
- Our concierge services provide tailored solutions for hospitality programs.
- We combine family-owned tradition with modern industry insights.
Associations and certifications
- Wine & Spirit Education Trust (WSET)
- Court of Master Sommeliers (CMS)
- Certified Specialist of Wine (CSW)
What people say
Depth of portfolio
High attention to detail
Personalized service
Educational support
Reliable partnerships
Services
Fine Wine Distribution
Our fine wine portfolio features premier offerings from new and old world regions, including iconic winemakers and luxury industry staples. We source wines from renowned vineyard sites and historic producers while identifying emerging trends in viticulture and enology. Our selection caters to discerning palates and hospitality programs seeking exceptional quality and diversity.
Luxury Spirits
Our artisanal spirits collection includes classic cocktails, neat pour options, and innovative libations from top global distillers. We represent established luxury brands while nurturing emerging craft producers. This curated portfolio elevates beverage programs with rare finds and trendsetting offerings across whiskey, rum, gin, and specialty categories.
Concierge Service
Our concierge service provides personalized solutions including wine and spirits dinners, sales training, and corporate gifting programs. Expert specialists collaborate with clients to develop wine clubs, holiday promotions, and educational initiatives tailored to specific business needs and customer demographics.
Product Education
We offer comprehensive product education to enhance staff knowledge and customer engagement. Our programs cover wine regions, distillation techniques, pairing strategies, and industry trends. Certified instructors deliver hands-on training sessions and digital resources to support ongoing staff development and service excellence.
Corporate Gifting
Our corporate gifting service curates premium wine and spirits packages for client appreciation, employee recognition, and special events. We provide customized branding options, bulk ordering capabilities, and logistics support to ensure seamless delivery of high-impact gifts that reflect brand prestige.
People
Yale Johnson
President
Yale Johnson leads Oxford Street Merchants with a deep passion for wine culture. As President, he oversees strategic direction while maintaining a focus on quality and customer relationships. His expertise in Friuli wines enhances our portfolio curation.
Davina Albanese
Director of Supplier Performance
Davina Albanese ensures exceptional supplier relationships as Director of Supplier Performance. With CSW and WSET II certifications, she specializes in Champagne and Provence wines, leveraging her expertise to maintain our high product standards and supplier partnerships.
Maggie Johnson
Director of Development
Maggie Johnson drives business growth as Director of Development. Her focus on Provence wines and industry connections help expand our market presence. She works closely with clients to identify opportunities for program enhancement and market expansion.
Sara Schoenike
Director of Education
Sara Schoenike leads our educational initiatives as Director of Education. Holding WSET III certification, she specializes in Bordeaux wines and develops training programs that empower clients with in-depth product knowledge and service techniques.
Paul Everitt
Market Manager
Paul Everitt serves Virginia markets with WSET III, CSW, FWS, and IWP certifications. His expertise in Burgundy and Champagne regions informs product selection and client consultations, ensuring tailored solutions for local hospitality businesses.
Questions
What regions does Oxford Street Merchants specialize in?
We specialize in wines from Burgundy, Champagne, Bordeaux, and Friuli regions, along with luxury spirits from top global producers.
How can I access your concierge service?
Contact your local Oxford Street Merchants representative to discuss customized solutions for wine programs, events, or gifting needs.
Do you offer product training for staff?
Yes, our certified specialists provide in-depth training on wine regions, spirits production, and pairing techniques to enhance staff expertise.
What states do you serve?
We operate in Florida, Hawaii, Indiana, Iowa, Minnesota, Nebraska, Nevada, North Carolina, North Dakota, Rhode Island, South Dakota, Virginia, and Wisconsin.
How do you ensure product quality?
Our accredited specialists verify authenticity and maintain strict quality standards through direct partnerships with trusted producers.
Can I order products directly?
Yes, access our portfolio and place orders through JB Hub, our online ordering platform for account holders.