Business Details
11 Years
experience
CPG Marketing & Military Resale Solutions in Phoenix
Branch 5 Marketing is a lean integrated marketing communications agency founded in 2015 by Stephanie Medlin. Specializing in consumer packaged goods (CPG) marketing within the military resale channel, we deliver cost-effective cross-channel promotions that increase sales through fresh ideas and strategic design. Our expertise spans military resale, graphic design, event planning, and data-driven media strategies, serving clients from global food companies to local startups.We prioritize prompt communication, in-house creative execution, and measurable tactics to achieve client goals. With over a decade of industry experience, we combine military market insights with tailored promotional solutions to drive brand success.
Services
Custom Promotions
Media Planning
Event Execution
Sales Support
Military Resale
Details
- Year established: 2015
Highlights and features
- We deliver 33-120% incremental sales lifts through promotional overlays in military resale channels.
- Our founder brings 10+ years of military resale marketing expertise.
- We execute cross-channel campaigns from concept to fulfillment without outsourcing.
- We guarantee prompt communication and rapid project turnarounds.
- Our in-house creative team designs award-winning print and digital materials.
What people say
Top-notch service
Exceptional results
Prompt communication
Detail-oriented execution
Double-digit growth
Services
Custom Promotions
Branch 5 Marketing creates tailored promotions for CPG brands targeting military consumers. We develop cross-promotions, sweepstakes, and POS materials that align with client goals while maximizing redemption rates. Our campaigns integrate digital and in-store elements to drive measurable sales lifts.
Media Planning
We design data-driven media plans for CPG brands across traditional and digital platforms. This includes negotiating ad placements, optimizing Google Ads campaigns, and developing social media strategies that resonate with military shoppers while maintaining brand consistency.
Event Execution
Our team manages end-to-end event planning for CPG brands, from grassroots campaigns to national trade shows. We coordinate logistics, design event materials, and implement execution strategies that align with military consumer behaviors and retail environments.
Military Resale
Specialized marketing services for the military resale channel, including DeCA and Exchange store promotions. We leverage over a decade of experience to create compliant, high-impact campaigns that address the unique purchasing habits of military families and retirees.
Sales Support
We provide comprehensive sales support through training materials, implementation strategies, and communication tools for retail field teams. Our solutions ensure consistent campaign execution across multiple locations within military commissaries and exchanges.
People
Stephanie Medlin
Owner
Founded Branch 5 Marketing in 2015 with expertise in military resale marketing. Specializes in CPG promotions, graphic design, and event planning. Military spouse with a decade of experience serving global food brands.
Questions
What industries do you specialize in?
We primarily serve consumer packaged goods (CPG) brands operating in military resale channels like DeCA and The Exchange.
How do you measure campaign success?
We track conversion rates, sales lift metrics, and coupon redemption rates, consistently achieving 33-120% incremental sales growth for clients.
Can you handle complex cross-promotions?
Yes, we've executed cross-branded campaigns for Smithfield-Nathan's Famous and Idahoan-Eckrich partnerships with measurable success.
What sets you apart from competitors?
Our military market insights, rapid turnaround times, and full-service capabilities from concept to fulfillment without outsourcing.
Do you work with non-military CPG brands?
While our specialty is military resale, we also serve diverse clients including non-profits, local businesses, and national events.
