Business Details
50+ Years
experience
Strategic Communication Solutions Since 1973
Founded in 1973, Smith & Harroff has established itself as a leader in strategic communication solutions. Our firm began with a focus on political campaigns and has evolved to serve associations, corporations, and government clients with a blend of traditional and digital strategies. We prioritize understanding client needs to deliver measurable results through public relations, advertising, and digital services. With decades of experience, we combine creative energy and technical expertise to address complex public affairs challenges. Our team adapts to evolving communication trends while maintaining a commitment to personalized service.Recognized for excellence through numerous industry awards, we continue to innovate in content management, social media, and association management. Our client-centric approach ensures tailored strategies that align with organizational goals. Headquartered in Alexandria, VA, we serve clients nationwide with a focus on driving success through effective communication. Our leadership team brings deep expertise in crisis communications, branding, and digital marketing. This legacy of excellence positions us as a trusted partner for organizations seeking impactful public relations solutions.
Services
Public Relations
Digital Marketing
Association Management
Crisis Communications
Content Strategy
Social Media Management
Advertising Campaigns
Website Development
Media Relations
Brand Development
Details
- Year established: 1973
Highlights and features
- We offer 50 years of experience in strategic communication solutions
- Our team combines political campaign expertise with digital innovation
- We provide tailored public relations strategies for associations and corporations
- Recognized with multiple industry awards for campaign excellence
- We maintain a client-centric approach with measurable results focus
Associations and certifications
- Silver Anvil Award
- Communicator Award of Distinction
- MarCom Platinum Award
- Telly Awards
What people say
Award-winning campaigns
Strategic expertise
Industry leadership
Measurable results
Creative solutions
Services
Public Relations
Our public relations services develop strategic messaging and media outreach programs that enhance organizational visibility. We create targeted communication plans through press releases, media placements, and spokesperson training. Clients benefit from our decades of experience in both traditional and digital media relations.
Digital Marketing
We deliver comprehensive digital marketing solutions including SEO, social media management, and targeted advertising campaigns. Our team creates data-driven strategies that improve online visibility and engagement across platforms. Services include website development, content marketing, and analytics reporting to optimize digital presence.
Association Management
Specialized association management services help organizations strengthen member engagement and operational efficiency. We provide strategic planning, membership promotion, and government affairs support tailored to industry-specific needs. Our approach combines administrative expertise with marketing innovation for association success.
Crisis Communications
Our crisis communication training prepares organizations for unexpected challenges through simulation exercises and response planning. We offer three course levels covering media interview techniques, message development, and digital response strategies. Clients gain practical skills to protect their reputation during critical situations.
Content Strategy
We develop comprehensive content strategies that align with organizational goals and audience needs. Services include content creation, SEO optimization, and multi-channel distribution planning. Our approach ensures consistent messaging across digital platforms while maintaining brand integrity and engagement.
People
Rick Morris
President
Rick Morris leads strategic operations with decades of public relations expertise. He specializes in crisis communications and digital strategy development, bringing extensive experience from political campaign management to corporate communications leadership.
Carina May
Co-Owner
Carina May provides strategic counsel with a focus on association management and brand development. Her expertise in organizational growth strategies enhances client programs through innovative membership promotion and communication initiatives.
Questions
What industries do you specialize in?
We serve associations, corporations, and government clients with expertise in public affairs, digital marketing, and crisis communications.
How long have you been in business?
Smith & Harroff has provided communication solutions since 1973, with over 50 years of industry experience.
Do you offer crisis communication training?
Yes, we provide three levels of crisis communication courses including self-directed, half-day, and advanced six-week programs.
What digital marketing services do you offer?
Our digital services include SEO, social media management, website development, and targeted advertising campaigns across multiple platforms.
How do you approach client strategy?
We begin with thorough research to understand organizational goals, then develop customized communication plans combining traditional and digital strategies.
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