Business Details
14 Years
experience
Your Trusted Partner for Online Marketing Solutions
Founded in 2012, our company specializes in digital marketing strategies and branding solutions to enhance online visibility. With expertise in higher education and online assessment sectors, we provide tailored consulting services to help businesses connect with their target audiences. Our founder, Mike, brings extensive experience from roles in marketing leadership and nonprofit board service, including four years as Chair of Technology and Communication for the Lake Norman Chamber of Commerce.While our primary focus is on ProctorFree, a SaaS company co-founded by Mike, we continue offering pro-bono consulting to support local entrepreneurs and mission-driven businesses. Our approach combines technical innovation with practical business insights to deliver measurable results for clients seeking sustainable growth in competitive markets.
Services
Online Marketing Strategy
Branding Consultation
Technology Integration
Market Positioning
Growth Planning
Details
- Year established: 2012
Highlights and features
- We combine 10+ years of experience in digital marketing leadership roles
- Our team includes certified professionals with nonprofit board service expertise
- We offer specialized knowledge in education technology and online assessment platforms
- Our local community involvement informs practical, market-specific strategies
- We maintain transparency through pro-bono consulting and volunteer initiatives
Services
Online Marketing Strategy
Develop comprehensive digital marketing plans tailored to business objectives. Our approach combines market analysis, competitor research, and customer journey mapping to create actionable roadmaps for growth. We focus on measurable outcomes through data-driven decision making and technology integration.
Branding Consultation
Create cohesive brand identities that resonate with target audiences. Our consultation covers visual identity systems, messaging frameworks, and brand positioning strategies. We help businesses maintain consistent brand experiences across digital and traditional platforms to build customer loyalty.
Technology Integration
Implement marketing technology stacks that enhance operational efficiency. Our services include CRM integration, automation platform setup, and data analytics implementation. We ensure technology investments align with business goals and deliver measurable ROI through improved customer engagement.
Market Positioning
Analyze competitive landscapes to identify strategic opportunities. Our positioning services include SWOT analysis, customer segmentation, and value proposition development. We help businesses differentiate themselves through targeted messaging and specialized service offerings in crowded marketplaces.
Growth Planning
Develop scalable growth strategies for market expansion. Our planning process includes revenue model analysis, channel strategy development, and resource allocation planning. We focus on sustainable growth through balanced approaches to customer acquisition and retention in evolving business environments.
People
Mike
Co-Founder and Chief Executive Officer
Co-founded ProctorFree and leads its strategic growth initiatives. Former marketing director at Everblue Training Institute with military service experience. Active in local business community through Chamber of Commerce involvement.
Questions
What services does Online Marketing and Consulting offer?
We specialize in digital marketing strategy, branding consultation, technology integration, and market positioning for businesses seeking online growth.
Is Online Marketing and Consulting currently accepting new clients?
We primarily focus on ProctorFree but occasionally offer pro-bono consulting services for local businesses and community initiatives.
What industries do you work with?
Our expertise spans higher education, online assessment, professional certification, and technology-driven business sectors.
What makes your consulting approach unique?
Our methodology combines military precision, nonprofit board experience, and SaaS company leadership for practical business solutions.
