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Business Details
14 Years
experience
Clean Beauty Shop & Organic Salon in Laguna Beach
At ROOTS, we are dedicated to transforming beauty routines into mindful self-care experiences. Since our founding in 2012, we have specialized in curating non-toxic, sustainably sourced beauty products that align with both personal wellness and environmental responsibility. Our team of certified beauty consultants provides personalized consultations and one-on-one lessons to guide clients through their clean beauty journey. As a Green Business Certified establishment in Laguna Beach, California, we prioritize ethical sourcing and education to empower informed choices. Our commitment to quality is reflected in partnerships with premium brands like ILIA Beauty and True Botanicals, which originated locally.

We offer both in-store and online shopping experiences with free shipping on orders over $75. Our salon services utilize organic products to ensure hair and skin treatments maintain the same non-toxic standards as our retail offerings. Customer testimonials consistently highlight our staff's expertise in tailoring recommendations to individual needs. Through ongoing education initiatives, we strive to deepen understanding of clean beauty practices. Our physical location in the Lumberyard Plaza serves as a community hub for those seeking authentic, health-conscious beauty solutions.
Services
Makeup Skincare Hair Bath & Body Wellness
Details
  • Year established: 2012
Highlights and features
  • We offer personalized consultations with certified beauty experts.
  • Our products are 100% non-toxic and sustainably sourced.
  • We feature locally originated brands like ILIA Beauty.
  • Our salon uses only organic products for hair and skin treatments.
  • We provide ongoing education about clean beauty practices.
Associations and certifications
  • Green Business Certified
What people say
Excellent care Personalized recommendations Organic products Talented hair styling Helpful staff
Services
Makeup Consultations
Our certified consultants provide personalized makeup recommendations tailored to your skin type and preferences. We analyze your current routine to suggest non-toxic alternatives that enhance your natural features. Clients receive hands-on demonstrations with products from our curated collection.
Organic Haircare
Professional hair coloring and styling using plant-based, chemical-free products that nourish while transforming your look. Our stylists specialize in custom color blending and hair health restoration techniques. All services include post-treatment care guidance using our retail product line.
Skincare Education
Comprehensive skin assessments identify your unique needs followed by customized routine recommendations. We teach proper application techniques and product layering order for maximum efficacy. Clients learn to recognize harmful ingredients to avoid in conventional products.
People
Laura
Owner
Laura founded ROOTS in 2012 with a vision to create a clean beauty sanctuary. With over a decade of experience in cosmetic chemistry, she curates our product selection and oversees all client consultations.
J Lee
Master Stylist
J Lee specializes in organic hair transformations with 15+ years in eco-conscious salons. Her expertise in plant-based color techniques has made her a sought-after stylist in Laguna Beach's clean beauty community.
Questions
Do you offer free shipping on online orders?
Yes, we provide free standard shipping on all orders over $75 within the continental United States.
Are all products truly non-toxic?
We guarantee 100% non-toxic formulations. Our Green Business Certification requires rigorous ingredient screening against strict safety standards.
Can I get personalized product recommendations?
Our certified consultants provide complimentary in-store and virtual consultations to help you find products matching your specific needs.
Do you have salon services available?
Yes, we offer hair coloring, cuts, and styling using exclusively organic products. Appointments can be booked through our website.
What is your return policy?
Unopened products may be returned within 30 days with receipt. Due to hygiene concerns, opened skincare and makeup items are final sale.
Do you host beauty events?
We regularly host product launches and educational workshops. Check our website's events calendar or social media for upcoming dates.