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Premier Bay Area Makeup Artist & Beauty Services
With over two decades of expertise in cosmetics, Makeup by Sarah Fendrich has established itself as a premier Bay Area beauty destination. Our founder, Sarah Fendrich, combines professional artistry with personalized service to enhance natural beauty through tailored makeup applications and premium product lines. Specializing in event makeup, photo shoot preparations, and one-on-one lessons, we empower clients to master professional techniques that accentuate their unique features. Recognized with the 2023 'Best Health and Wellness Beauty' award in Danville, California, our studio offers a comprehensive range of services and products designed to meet diverse beauty needs.

From corporate headshots to wedding transformations, our team delivers exceptional results while maintaining a commitment to client comfort and satisfaction. Our curated collection of 50+ products, including award-winning formulations, ensures every client finds their perfect match. Through years of dedicated practice and continuous education, we maintain industry leadership while prioritizing individualized care and technical excellence.
Services
Makeup for Events Photo Shoot Prep Makeup Lessons Product Sales Corporate Makeup Wedding Makeup Skincare Consultation Private Parties Headshots Beauty Workshops
Highlights and features
  • We offer 20+ years of professional makeup artistry experience
  • Our personalized tutorials teach professional techniques tailored to individual features
  • Award-winning premium makeup line recognized in Danville, California
  • Specialized services for weddings, corporate events, and photo shoots
  • Comprehensive product selection with 50+ curated beauty essentials
What people say
Amazing at what she does Professional and kind Stunning makeup results Learned so much techniques Compliments on photos
Services
Makeup for Events
Professional makeup application for special occasions including weddings, galas, and corporate events. Our artists create long-lasting, camera-ready looks that enhance natural features while complementing attire and venue lighting. Services include pre-event consultations to ensure perfect color matching and style coordination.
Makeup Lessons
Personalized one-on-one makeup instruction teaching professional techniques tailored to individual features. Clients learn proper application methods, product selection, and skincare preparation through hands-on sessions that build confidence in daily makeup routines.
Product Sales
Curated selection of premium makeup and skincare products developed through professional experience. Our line includes award-winning formulations like Camera Ready Primer and Hi-Def Foundation, with expert guidance available for shade matching and product suitability.
Corporate Makeup
Specialized makeup services for professional environments including headshots, speaking engagements, and corporate videos. We create polished, camera-appropriate looks that maintain professionalism while enhancing natural features for both on-camera and in-person appearances.
Wedding Makeup
Custom wedding day makeup that lasts through ceremonies and receptions while complementing bridal attire. Services include trial sessions, touch-up kits, and makeup application for bridal parties, with flexible scheduling for pre-ceremony preparations.
People
Sarah Fendrich
Owner & Lead Makeup Artist
Award-winning makeup artist with 20+ years of experience specializing in event makeup, photo shoot preparations, and beauty education. Recognized with Danville's 2023 'Best Health and Wellness Beauty' award for innovative product development and client-focused service.
Questions
What makeup services are available for special events?
We offer full-service makeup application for weddings, galas, and corporate events with pre-event consultations to ensure perfect color matching and style coordination.
Do you provide makeup lessons for beginners?
Yes, our personalized one-on-one lessons teach professional techniques tailored to individual features, covering product selection and application methods for daily routines.
Are your makeup products suitable for sensitive skin?
Our premium line includes formulations developed with dermatological considerations. We provide personalized product recommendations during consultations to ensure skin compatibility.
How far in advance should I book wedding makeup?
We recommend booking 6-12 months before your wedding date to ensure availability, with trial sessions typically scheduled 2-3 months prior to the event.
Can you accommodate group makeup sessions?
Yes, we host private parties and group events with multiple artists available for simultaneous service, including customized packages for bridal parties and corporate teams.
What payment methods do you accept?
We accept major credit cards, digital payments, and cash for in-studio services. Payment plans are available for large orders or multiple service bookings.