Business Details
50+ Years
experience
Your Premier Legal Advertising Partner
Group Matrix stands as the premier advertising agency specializing in legal and digital marketing solutions for personal injury law firms. Founded in 1970 by Richard Sackett, our firm has spent over five decades pioneering innovative advertising strategies that combine traditional media with cutting-edge digital platforms. Our dedicated team of experts brings unmatched industry knowledge, having generated more than $2 billion in legal fees for clients through tailored campaigns. We pride ourselves on understanding client needs from the perspective of their target audience, delivering results-driven marketing that transforms law firms into market leaders.With nationwide reach across 50+ cities and a commitment to staying ahead of industry trends, we provide clients with 24/7 access to department heads and strategic partnerships that maximize campaign effectiveness. Our proven methodology, built on decades of experience and continuous adaptation to media evolution, ensures clients receive unmatched service that consistently delivers measurable growth.
Services
Social Media Marketing
Video Production
Media Analysis
Outdoor Signage
SEO & Paid Ads
Design Development
Details
- Year established: 1970
Highlights and features
- Generated over $2 billion in legal fees for clients through proven advertising strategies
- Industry leaders for over 40 years with nationwide reach across 50+ cities
- Certified digital marketing experts employing data-driven strategies
- 24/7 access to department heads through our You Matter service promise
- Specialized in creating top-performing TV commercials and digital campaigns
What people say
Most strategic agency
Generate revenue
Professional team
Detailed oriented
Best in the industry
Services
Social Media Marketing
Our certified inbound marketers create comprehensive social media strategies that combine organic engagement with paid advertising to maximize law firm visibility. We develop targeted email campaigns, content strategies, and analytics-driven optimization for platforms ranging from Facebook to TikTok. This approach ensures consistent brand presence across all digital touchpoints while maintaining strict ROI measurement for continuous improvement.
Video Production
As industry leaders for over four decades, we produce award-winning television and web videos that transform attorneys into recognizable local celebrities. Our full-service production includes concept development, professional filming, post-production editing, and strategic distribution. Each campaign combines creative storytelling with proven marketing techniques to create memorable content that drives client acquisition.
Media Analysis
Our strategic media buying identifies optimal advertising platforms through detailed market analysis and audience segmentation. We combine traditional TV placements with digital targeting to ensure maximum return on advertising spend. This data-driven approach selects the most effective channels for each client's specific geographic and demographic requirements across both broadcast and digital platforms.
Outdoor Signage
We create high-impact outdoor advertising campaigns featuring billboards, bus wraps, and print media placements. Our team strategically selects locations with maximum visibility while crafting compelling creative content that builds brand recognition. This sustained presence keeps law firms top-of-mind for potential clients through consistent visual reinforcement in key market areas.
SEO & Paid Ads
Our digital experts implement comprehensive SEO strategies combined with targeted paid advertising campaigns to dominate online search results. We utilize keyword optimization, content development, and analytics tracking to improve organic rankings while managing effective pay-per-click programs. This dual approach ensures maximum online visibility for law firms across both Google and social media platforms.
People
Richard Sackett
Founder & CEO
Industry pioneer since 1970 who revolutionized legal advertising after the Bates v. Arizona ruling. Developed thousands of successful campaigns while maintaining a forward-thinking approach that blends traditional and digital strategies.
Corey Ausfeld
Executive Vice President
13-year veteran with extensive broadcast sales experience who specializes in building media partnerships that drive client success. Brings strategic leadership to client relationships and market development initiatives.
Jordan Sackett
Vice President
Second-generation leader with expertise in content creation and video production. Manages client relations while leveraging digital marketing innovations to expand the company's service offerings.
Lauren Head
Head of Digital Marketing
Google-certified expert leading digital strategy development with seven years of specialized experience. Combines data analytics with creative campaigns to optimize online marketing performance.
Vicki Smith
Media Buyer
Media negotiation specialist with 25+ years of advertising industry experience. Manages strategic media placements while maintaining strong vendor relationships that maximize client value.
Questions
What makes Group Matrix different from other legal marketing agencies?
We combine over 40 years of experience with a 100% focus on legal advertising, creating proven strategies that have generated $2+ billion in client revenue through both traditional and digital channels.
How do you measure success for law firm marketing campaigns?
We track success through concrete metrics including increased caseloads, brand recognition growth, and measurable ROI using both traditional tracking methods and modern digital analytics.
Can you help small law firms compete with larger practices?
Yes, our strategies are specifically designed to help local firms achieve market dominance through tailored campaigns that maximize brand visibility and client acquisition.
What geographic areas do you serve?
We work with law firms across 50+ cities nationwide, adapting our strategies to meet the specific needs of each local market while maintaining consistent campaign quality.
Do you offer customized marketing solutions?
Our You Matter promise guarantees personalized service with 24/7 access to department heads and customized strategies that combine traditional TV advertising with modern digital marketing techniques.
How long does it take to see results from your campaigns?
While results vary by market, many clients see measurable improvements within 90 days through our combination of immediate visibility tactics and long-term brand development strategies.
