Business Details
Your Trusted Marketing Partner in Dallas, TX
As the sister company to The Dallas Morning News, we bring a 140-year legacy of journalistic excellence to modern brand storytelling. Our team of 100+ professionals combines data-driven insights with creative strategy to craft narratives that inspire trust and drive business growth. We specialize in uncovering deeper brand truths and translating them into immersive experiences across digital, print, and emerging platforms. Our unique partnership with The Dallas Morning News grants clients access to a weekly audience of 4 million+ influential North Texas readers. Through proprietary tools like Distribion, we simplify complex marketing challenges while maintaining a relentless focus on measurable outcomes.Our multidisciplinary approach spans brand strategy, web development, media planning, and integrated campaigns tailored to each client's specific needs. With expertise across B2B, B2C, and nonprofit sectors, we help brands forge meaningful connections in an increasingly fragmented media landscape. Our leadership team brings decades of experience in advertising, technology, and content creation to every client relationship. We measure success through long-term client retention and the tangible business impact of our work. This commitment to excellence has earned us recognition from top industry organizations and sustained growth since our founding.
Services
Brand Strategy
Digital Marketing
Web Development
Media Planning
Content Creation
SEO Services
Advertising Solutions
Data Analytics
Campaign Management
Audience Engagement
Highlights and features
- We combine 140 years of journalistic heritage with modern marketing expertise
- Our team of 100+ professionals includes award-winning strategists and creatives
- Exclusive access to The Dallas Morning News' audience of 4M+ readers
- Proprietary Distribion platform simplifies complex marketing execution
- Proven track record with 25+ top clients retained year-over-year
What people say
Award-winning campaigns
Proven results
Expert team
Creative excellence
Strategic insights
Services
Brand Strategy
We create comprehensive brand strategies that uncover core truths and develop compelling market positioning. Our approach combines consumer insights with competitive analysis to establish clear brand identities. By aligning business objectives with audience needs, we help brands build lasting connections that drive growth and loyalty.
Digital Marketing
Our digital marketing services combine data analytics with creative execution across all online channels. We develop targeted campaigns that optimize reach and engagement through SEO, paid media, and content marketing. Our team continuously monitors performance metrics to ensure maximum ROI for every digital initiative.
Web Development
We build responsive, user-friendly websites that reflect brand identity while optimizing conversion paths. Our development process incorporates UX research, technical SEO, and integration with marketing automation tools. Each site is designed to deliver measurable business outcomes through improved user engagement and lead generation.
Media Planning
Our media planning services create integrated advertising strategies across traditional and digital platforms. We combine audience insights with channel expertise to optimize media spend and maximize campaign impact. This includes both programmatic digital buying and strategic print placements in partnership with The Dallas Morning News.
Content Creation
We develop compelling content that tells brand stories across multiple formats including video, long-form articles, and social media. Our creative team combines journalistic excellence with marketing expertise to produce content that engages audiences and drives brand loyalty through authentic storytelling.
People
John Kiker
President
Advertising executive with expertise in talent development and business growth. Leads with a people-first approach while maintaining focus on strategic outcomes and industry innovation through his leadership at Medium Giant.
Natalie Yancy
Chief Revenue Officer
Revenue growth leader with extensive advertising industry experience. Drives strategic partnerships between Medium Giant and The Dallas Morning News while ensuring innovative monetization approaches that benefit clients across both platforms.
Mike Halston
VP, Marketing Technologies
Digital marketing and tech leader specializing in MarTech integration. Known for simplifying complex technical challenges and bridging gaps between technology solutions and business objectives through innovative problem-solving approaches.
Paula Serafino
VP, Integrated Media
Media innovation expert with two decades of experience in data-driven marketing. Focuses on emerging technologies and ROI-focused media strategies that deliver measurable business outcomes across diverse client portfolios.
Shawn Kruggel
Executive Creative Director
Award-winning creative leader specializing in emotionally resonant campaigns. Brings extensive experience from Chicago agencies working with global brands to develop storytelling strategies that connect with target audiences on a human level.
Questions
What makes Medium Giant different from other marketing agencies?
Our unique combination of journalistic heritage and modern marketing expertise, plus access to The Dallas Morning News audience.
What services does Medium Giant offer?
Full-service marketing including brand strategy, digital campaigns, web development, media planning, and data analytics.
How do you measure campaign success?
Through data-driven KPIs tailored to each client's specific business objectives and ROI goals.
Can you work with national brands?
Yes, while based in Dallas we serve clients nationwide with localized and national campaign strategies.
What industries do you specialize in?
We work across B2B, B2C, nonprofit, and government sectors with particular strength in consumer goods and professional services.
How do you develop brand storytelling strategies?
By uncovering core brand truths and creating immersive experiences that resonate with target audiences across multiple platforms.
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