Business Details
15 Years
experience
Your Trusted Bicycle Rentals and Sales in Sebastopol, CA
Sebastopol Bike Center was founded in 2011 by Denver Booker, an avid cyclist and bicycle collector, with the vision of sharing high-performance bikes and cycling experiences in one of the world's premier cycling regions. Starting from a home-based rental service in Santa Rosa, CA, the business expanded to establish a retail location in Sebastopol to accommodate growing demand for premium road bikes, cruisers, hybrids, and specialized cycling services. Our team of expert mechanics provides professional repairs, maintenance, and personalized bike fittings for riders of all skill levels. Located adjacent to the Joe Rodota/West County trail system, we offer curated cycling experiences through vineyards, orchards, and coastal landscapes. We maintain a diverse inventory of new and used bikes from trusted brands like Marin, Scott, and Surly, including e-bikes, cargo bikes, and gravel bikes.Our commitment to quality ensures every purchased bike undergoes thorough servicing before sale. The center also features cycling apparel, accessories, and a community-focused lounge for riders to connect. Janet Ciel, co-owner and business strategist, brings operational expertise while bridging the gap for novice cyclists. With seasonal rental availability and guided route recommendations, we cater to both casual riders and serious cyclists. Our mission remains to introduce visitors and locals alike to Sonoma County's beauty through cycling adventures supported by expert guidance and premium equipment.
Services
Bicycle Rentals
New Bike Sales
Used Bike Sales
Bike Repairs
Cycling Apparel
Route Recommendations
E-Bike Rentals
Cargo Bike Sales
Mechanical Services
Trade-In Program
Details
- Year established: 2011
Highlights and features
- We offer 12+ years of cycling expertise with curated bike fleets for all skill levels
- Our expert mechanics provide professional repairs and maintenance services
- We specialize in premium brands like Marin, Scott, and Surly bicycles
- Located adjacent to Joe Rodota trail system for immediate trail access
- We provide personalized route recommendations for local cycling adventures
Services
Bicycle Rentals
We offer diverse bicycle rentals including comfy cruisers, hybrids, and high-performance road bikes. Our fleet accommodates casual riders and serious cyclists with specialized options like gravel bikes and e-bikes. Rentals include essential accessories and expert route recommendations for exploring Sonoma County's scenic landscapes.
New Bike Sales
Our shop carries premium new bikes from trusted brands like Marin, Scott, and Surly. We offer road bikes, e-bikes, cargo bikes, and gravel bikes with expert guidance for finding your perfect match. All bikes come with manufacturer warranties and professional assembly services.
Bike Repairs
Our expert mechanics provide comprehensive bike repairs and maintenance services. From basic tune-ups to complex component replacements, we service all bike types using professional tools and genuine parts. The shop offers on-site diagnostics and repair estimates for convenience.
Cycling Apparel
We sell premium cycling wear including jerseys, shorts, gloves, and protective gear from top brands. Our selection features locally-designed apparel and recycled options for environmentally-conscious riders. The shop also carries essential accessories like lights, locks, and hydration systems.
Route Guidance
Our staff provides curated route recommendations for local cycling adventures. Routes are categorized by difficulty level with detailed terrain information for vineyard trails, coastal paths, and mountain biking destinations. We offer printed maps and digital route planning assistance.
People
Denver Booker
Founder
Denver Booker established Sebastopol Bike Center in 2011 after years of collecting and renting high-performance bicycles from his Santa Rosa home. An avid cyclist, he transformed his passion into a business that serves both casual riders and professional cyclists.
Janet Ciel
Co-Owner
Janet Ciel brings business management expertise to Sebastopol Bike Center after transitioning from casual cycling to serious riding. Her marketing background complements Denver's cycling passion while helping connect with novice cyclists exploring the sport.
Questions
What types of bikes are available for rent?
We offer cruisers, hybrids, gravel bikes, and high-performance road bikes. Current rentals include Electra Loft models, Marin Fairfax 2 hybrids, and Marin Headlands 1 all-road bikes.
Do you sell both new and used bicycles?
Yes, we carry new bikes from Marin, Scott, Surly, and other premium brands alongside thoroughly serviced used bikes from our rental fleet and trade-ins.
Are e-bikes available for rental?
E-bike rentals are temporarily unavailable but will return next season. Check our website for updates or contact us directly for current availability.
What cycling routes do you recommend?
We suggest three difficulty levels: Easy (flat trails), Moderate (25-40 mile rides with climbs), and Hardcore (longer routes for experienced cyclists) throughout Sonoma County.
Do you provide bike repair services?
Yes, our expert mechanics offer professional bike repairs, tune-ups, and maintenance services for all bicycle types with on-site diagnostics and part replacements.
What cycling apparel do you carry?
We stock new cycling wear including jerseys, shorts, gloves, and outerwear from premium brands. We also accept gently used gear for resale with cash or store credit options.
