Sue Rothberg Productions

At Sue Rothberg Productions, we are a full-service film production company based in Boston and Florida. Our expertise lies in working with clients in the biopharma, medical device, and healthcare sectors. We are committed to delivering the best films, and we consider ourselves not just a production company, but trusted partners.

Our Background

With over 25 years of experience in television, we have worked with top CBS, NBC, and ABC stations across the country. Our journey began with a love for visual imagery, an obsession with details, and a curiosity that led us to interview some amazing characters - politicians, scientists, musicians, corporate giants, actors, authors, astronauts, and everyday folks. These experiences have helped us translate information, communicate ideas, and craft meaningful stories.

Our Vision

Our approach is simple yet powerful. We believe that great stories are told with authenticity and compelling visuals. It doesn't matter what your service, technology, or products are. Our goal is to connect people to a company, a brand, and each other. We do this by asking the right questions, understanding what makes your company tick, and putting aside corporate jargon to get to the heart of your mission, values, and goals. This is where we uncover the story.

Why We Are Different

We are experienced, and our experience matters. We are also small, and that matters too. You will find us to be extremely hands-on and easily accessible. We offer more services and take on a greater share of work than you might be used to. However, what you may notice most is our passion for and our deep understanding of our client's business and needs.

One of our signature specialties is filming live and cadaveric surgeries for medical education and training. Not many production companies can match the depth of experience and expertise we have in this area. We meticulously plan each shoot, use only film crews with prior OR experience, and maintain the highest of standards for sterility and safety. Our approach is to shoot 3-4 camera angles of the procedure and conduct a post-op interview with the surgeon. The final result: a surgery video that is immersive, engaging, and highly informative.

Our Process

Whether we're producing a patient story, a surgical training, a film geared toward investors or employees, everything starts with an idea. The production process is all about taking that idea and merging our creative and technical skills to develop a storyline that engages viewers. We bridge the gap between a creative agency and a traditional video services firm.

From discovery, research, scripting, and concept development to shooting, editing, and delivery, this is our process:

Pre-Production

This first step involves planning and development. Before a frame is shot, we'll discuss the focus of the film, the audience you want to reach, and what you want to achieve. When we meet, we will go through a collaborative brainstorming process. An exchange of ideas will help define a vision and direction. We will select appropriate filming locations and the people to be featured, if interviews are needed, and put together a shoot schedule. This entire pre-production process and the conversations we have together are so important because it ensures everyone is on the same page. From here, everything else begins to fall into place.

Production

The production or principal photography stage is when filming begins. Nearly everything we shoot is on-location, meaning we use "real" places for an authentic natural look. During the production phase, we focus on creating the shots we need to help tell the story and conduct all our interviews. It is here, where we begin to bring a "style" to the look of the film by the way we direct, compose, light, and shoot it.

Script Development

When shooting is complete, the footage is catalogued and reviewed, interviews are transcribed, and a script is developed. We are essentially laying out the flow of the piece - deciding what content stays and what goes, whether animation or graphics are needed to help illustrate the message, and where music should be added for effect.

At Sue Rothberg Productions, we believe in the power of storytelling and the ability to connect people through compelling visuals. Our commitment to delivering the best films and our deep understanding of our client's business and needs set us apart. Whether you're looking for a patient story, a surgical training, or a film geared toward investors or employees, we're here to help you tell your story.