Stitchcraft Marketing

Welcome to Stitchcraft Marketing, a marketing agency of experts in all crafts. We are personally makers in various crafts such as knitting, crochet, sewing, quilting, weaving, macrame, paper crafts, woodworking, print-making, garment-making, and painting. This unique blend of expertise in both marketing and the crafts themselves makes the difference in our social media services. We understand the buying behavior of your customer, speaking the language and being immersed in the culture of the craft industry.

If you're seeking social media marketing help with your marketing strategy or execution, you've come to the right place. We customize every program to showcase your brand, engage your customer base, and generate sales in a way that is nothing less than magical. Our team has over 25 years of marketing experience, working with over 300 clients in the craft industry.

Understanding Craft Business Owners

Our 2023 Craft Retailer Research study identified four distinct attitudinal segments among respondents. These segments include Community Casey, who believes in the importance of personal relationships and supporting small businesses; Confident Chris, who believes their business excels in product quality and staying on top of trends; Worried Willa, who believes manufacturers should provide more support and direct-to-consumer sales can hurt retailers; and Online Embracing Ollie, who sells through their ecommerce site and sees direct-to-consumer sales as not impacting their business model.

What We Teach Clients

We've made magic for numerous clients by helping them understand their customer better, develop effective marketing strategies, and execute them successfully. Our services include digital advertising, POS analytics, mastermind financial groups, and more. We help our clients navigate the ever-changing landscape of the craft industry with confidence.

What Our Clients Say

We've received heartfelt feedback from our clients, including Marysol Delgado, who found our services to be invaluable in giving her clear direction and insight on choosing more "evergreen" lines and up-and-coming designers. Ashleigh Wempe, author of Mosaic Knitting, appreciated the success her book achieved after working with us. Tanja Baucken, from LivingDreamsFiberAndYarn.com, found our presentation on 2023 Retailer Research to be educational and insightful. Carol Veillon, Founder of Quilt Mania Magazine, thanked us for the great analysis that helped her company get moving.

Our Story

Stitchcraft Marketing was founded in 2009 by Leanne Pressly, who initially focused on knitting companies before expanding into the fabric sector and beyond. Today, we offer a wide range of services for craft businesses across various sectors, including SEO, website audits, data analytics, and more. Visit us at an upcoming craft industry show to learn more about our services in person.